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These competitions focus on promoting and having people engage in the world of coffee preparation. each barista representing their country prepares a series of espressos, milk drinks, and signature drinks and are judged based on the quality and taste. preparation is also a very important part of these competitions and it can be most applied in the signature drinks portion of the competition. Here the Baristas are able to shows their skills in latte art.

There are many schools providing barista training worldwide, many of which belong to the Specialty Coffee Association of Europe (SCAE). Proper training of a barista is important for several reasons and include anything from learning the proper technique for pulling espresso to customer service. The Barista Guild of America is one of the most popular gateways for a barista to be properly trained in the art, preparation, and history of coffee[1]. They, along with other institutes like it, are focused on providing the public with good customer experiences as well as opening gateways for new baristas to make connections with others and delve deeper in to the world of coffee.

  1. ^ "Who are we?". Barista Guild of America. Retrieved 2016-11-03.