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| Company type | Private |
|---|---|
| Industry | Advertising |
| Founded | 1984 |
| Headquarters | Pasadena, California |
| Website | www.ayzenberg.com |
About Us
[edit]Founded in 1993 by Eric Ayzenberg, the Ayzenberg Group is one of the 10 largest privately held interactive entertainment advertising agencies on the West Coast. Ayzenberg Group is privately held and is currently operating. Services include strategic leadership, creative, media, and production. Ayzenberg Group specialize in reaching the most advertising-averse demographic to date – the young men and women of “Generation Now.”
Specialties
[edit]Specialties include advertising, interactive, marketing, electronic entertainment, video games, media, viral, print, broadcast, and online.
Philosophy
[edit]Consumers claim to be immune to advertising. They click past commercials. Flip past ads. Zoom past billboards and posters. And the most resistant are young adults. Men and women who bring ad-avoidance to the level of high art. But there are pressure points. Every consumer has them: Marketing-Message Receptors buried deep in brains, nerve endings, eardrums and behind retinas, that will open up to product or service messaging as long as it is properly conceived and executed. Ayzenberg’s job, like that of a mast acupuncturist, is to identify those synapses and to activate them. Ayzenberg calls this “Pressure Point Marketing.” The process is founded on more than a decade’s worth of experience in selling to Generation Now. It begins with Ayzenberg’s senior strategic team crafting a brand promise that embodies the values they live and breathe by and continues with a creative and media exploration on how best to connect with this I-want-it-right-now target. A target defined not by demographics, but rather by the ability to recognize the value of a new idea – immediately.
Clients
[edit]Some of Ayzenberg Group’s clients include Midway, EA Games, Sony, Microsoft, Disney, Turbine, Ubisoft, Konami, Vetch, Sega, Atari Games, Majesco Entertainment, Lucas Arts, THQ, Nestle, Vivendi Universal, and Starwood.
References
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