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June 2020.

Friday 3[edit]

Wednesday 1[edit]

Yeah, this should go on a new page. But it follows on from prev days.

Slide from quarterly review[edit]

https://commons.wikimedia.org/w/index.php?title=File:Wikimedia_Foundation_first_quarter_2019-2020_tuning_session_-_Communications.pdf&page=7

https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/Tuning_sessions

More about rebranding[edit]

I was going to record more on the weekend and Monday than what I did.

The marketing manager has made a statement [to do: find link]. Former trustees posted dissenting views on the talk page. I was trying to re-find the materials from (IIRC) 2017. The Wolff-Olins stuff seems to be from late 2018 - looks like I'm off by a year.

  • July 2015 "The new Board members shared potential projects that they would like the Board to consider during their term. Some of the potential goals included assisting the relationship between the Wikimedia Foundation and the Wikimedia community, addressing some technical challenges, resolving potential branding inconsistencies or confusion, ..."
  • March 2017 "For the coming year, the FY2017-2018 plan introduces the use of cross-functional programs aligned with specific strategic priorities. These include ... the cross-departmental program on Brand and Identity, which include the Communications, Legal, and Advancement teams ..."
  • Nov 2018 "Based on their research, the Wolff Olins team explained that the best brand architecture for brand awareness and impact is to lead with Wikipedia instead of leading with Wikimedia. ... Trustees raised several points for consideration in moving forward, including the importance of being thoughtful in engaging the community, how we would lose any benefits from the current separation of the Wikimedia and Wikipedia brand if the Wikimedia brand goes away, where affiliate branding fits into the overall picture, and possible new names for the Wikimedia Foundation. ... The Board raised no objections to the Communications team doing further work on positioning the Wikimedia movement brands as tools for achieving the Wikimedia 2030 strategic vision."

(emphases added)

Board minutes[edit]

Notes from when I was scouring the minutes... [to do: make this a collapsible box]

2015-02[edit]

minutes "Damon [VP Eng.] presented his first 90 days at the Foundation. ... He shared a detailed analysis of the development of the Visual Editor and MediaWiki core, and reviewed current processes for community engagement. ..."

2015-07[edit]

minutes "The new Board members shared potential projects that they would like the Board to consider during their term. Some of the potential goals included assisting the relationship between the Wikimedia Foundation and the Wikimedia community, addressing some technical challenges, resolving potential branding inconsistencies or confusion, expanding the relationship between the Wikimedia Foundation and academic communities, and ensuring that there is a strategy for engaging with Wikimedia readers." (emphasis added)

2016-05[edit]

minutes "how to reach out to members of the Wikimedia community that are not active on mailing lists." "The Board discussed with Katherine how to work with the Communications team to create a centralized Board page and how to better streamline staff support for the Board."

2016-04[edit]

Governance Recommendations includes links for mission, guiding principles and values as at 2016.

2016-11[edit]

minutes Funding approved for strategy process.

2017-02[edit]

minutes "The team is working with Williamsworks, a firm that has experience working to build consensus from different constituencies" Strategy process is already a thing, is this the same strategy they are still working on?

2017-03[edit]

[1] "For the coming year, the FY2017-2018 plan introduces the use of cross-functional programs aligned with specific strategic priorities. These include the cross-departmental program New Readers, which include the Product and Global Reach teams, the cross-departmental program on Brand and Identity, which include the Communications, Legal, and Advancement teams, the as well as the Community Health, Emerging Communities, Community Tech, Content Quality & Diversity, Structured Data on Commons, and Wikidata programs." (emphasis added)

2017-07[edit]

minutes Problems with WM-FR.

= 2017-08[edit]

From the minutes:

Over the past year, the Communications team worked on the Foundation's brand, took advantage of media moments, and responded to the global press interest in fake news, explaining how Wikipedia provides a reliable alternative source. We pushed back on a recurring narrative about how Wikipedia is declining or dying. We also initiated community-based marketing, allowing community members to support casting and scripting for Wikipedia promotional videos. In Iraq, where the Foundation first piloted this program, Wikipedia experienced a bump in readership. The Foundation is conducting research in Nigeria to establish a baseline for comparison ahead of a campaign in that country.

Not specifically rebranding, but I still have no idea what this means:

The direction indicates that Wikimedia will become a major support system for free knowledge. It is not just that the Wikimedia Foundation or community builds knowledge, but rather that they provide the foundational structure and bases for doing so. The exact terminology we end up using to describe this strategic direction is still under discussion.

With an M:

supporting the Wikimedia brand

And ... hmm:

The Board discussed their communication channels with the Wikimedia community. There are some statements that are published via email and on Meta-Wiki. Communication is an important part of the Board's role

2017-11[edit]

We cannot expect 250,000 people to be good, efficient, and focused, if they do not feel that they are empowered and that their voice matters.

2018-04[edit]

minutes "Supporting community engagement ... engage communities in conversation; join the discussions, including on mailing lists and Meta-Wiki; ..."

Monday 29[edit]

Rebranding[edit]

I somehow managed to find and complete the branding survey on the weekend. Even if the survey is biased, I don' think suppressing awareness of it is helping anyone's cause.

Sunday 28[edit]

Internet Archive and Commons import[edit]

Is IA in trouble?

Among other collections, F. has already done 12k c:Category:Books from the Biodiversity Heritage Library.

Monday 22[edit]

Weeds[edit]

I was going to photograph some, but we already have a lot of images.

Aside: the Commons and Wikispecies boxes are in odd locations at Medicago polymorpha and Medicago.

Talk pages in iOS app[edit]

Phab:T215928

Monday 15[edit]

Watching a Dave Chapelle performance. He mentions Eric Garner, Travon Martin, John Crawford, Philando Castile as prequel of the current situation. (external-linking those to avoid what-links-here)

[Addition 04:22 Mon 22, AEST]: "Australia had its own George Floyd moment, only it passed without international outrage". www.abc.net.au. 2020-06-01. Retrieved 2020-06-21.. Comparisons between a George Floyd and David Dungay were made on the radio, but didn’t seem to make TV news. I haven’t yet sought out written coverage, this article mentions Dungay. Also analyses the differences in reactions to Australian Aboriginal deaths in custody versus the Floyd killing.


Friday 5[edit]

Rebranding[edit]

"Consultation" has been moved back to 16 June. meta:Talk:Communications/Wikimedia brands/2030 movement brand project#Naming convention proposal discussions starting 16 June.

Related pages:

  • meta:Talk:Brand Network (talk) – "a space for collaborating on the development of an evolved brand system for the Wikimedia movement".

States[edit]

Campaign Zero has a cool visualisation where each US state is represented as an equally-sized square. The entire grid is 8×12. Even though the west coast WA–OR–CA is only three squares, it still works somehow.

When you only have six states to work with, it doesn’t have the same effect:

NT Qld
WA SA NSW
Vic
Tas

or

Qld
WA NT NSW
SA Vic
Tas

Nerd harder![edit]

Love it! Why haven’t I heard this phrase before now?

From Nemo ← CopybuzzTechdirtJulian Sanchez

Tuesday 2[edit]

Lists in Talk[edit]

VE and NWE feedback form[edit]

Turns out the problem with en-wp is technical, not organizational. Wikipedia:Village pump (technical)/Archive 181#VE and NWE feedback page, Please centralize enwiki's feedback for VisualEditor