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Professional Life: Emilo Azcárraga Milmo/ Emilio Azcárraga Jr. is known as El Tigre was a hard driving billionaire who built his empire on his family’s television network. At the age of 21 he started working at his father’s company as a salesman. In 1972 upon his father’s death, he inherited a TV company from his father. Emilio took over as chairman of Televisa. Emilio built it into the world’s major producer of transmission program in Spanish. Televisa programs are seen throughout Latin America and in Spain. When publishers write about write about Emilio Azcárraga always must split the history of Televisa since Mr. Azcárraga Milmo didn’t take over until 1972. For Emilio, he used the television empire to teach or escape from the social problems was an occasional flirtation. Emilio or El Tigre, how he was known, was described as feared and loved and spontaneously generous. His employees had it clear what would occur if they made him irritated or tried to deceive him, they would face all the force of his grunt and claws, of El Tigre. His nickname El Tigre has different replies to where it came from. For example, it was because of his hair, the distinctive shock of white hair that drew a strip across the top of his head. Other suggested that since his father was known as El Leon, Emilio Azcarraga Vidaurreta that it would only be apparent that he would also have a feline nickname. However, his nickname did not become well recognized until the eighties. What he was most controversial for was the absolute support the offered for years to Mexico’s Institutional revolutionary party, known as the PRI. No sincere researcher would argument the fact that close political ties between television executives and the party help to explain the long-standing rule of the PRI. In 1993 Emilio Azcárraga Milmo was considered the richest man in Latin America, with a fortune estimated at 5 billion dollars.

Fernández, Claudia, and Andrew Paxman. El Tigre: Emilio Azcárraga Y Su Imperio Televisa. México, D.F.: Grijalbo, 2013. Print

Personal life: He was born on September 6, 1930 in San Antonio TX to Mariano Emilio Azcárraga Vidaurrieta and Laura Milmo Hickman. He had a son and heir, Emilio Azcarraga Jean, three daughters, Sandra, Ariana and Carla, four ex-wives and his fifth wife, Adriana Abascal . Dad called him the Idiot Prince for his impulsive and indulgent youth and his first job was as a salesman at age 21 for his father’s company .

His first wife died only months after their marriage. After this he was known to seek control and his friends were mostly employees or went into some business venture together. For example his close friends were ad sales guru Othon Velez and senior exec Guillermo Canedo de la Barcena, who masterminded Televisa's dominance of Mexican soccer and brought two World Cup soccer tourneys to Mexico . He also kept famous company of kings, bankers, painters, conductors, and writers such as Octavio Paz, Herbert von Karajan, David Hockney, David Rockefeller and King Juan Carlos of Spain . In his final years he became more conscious about personal and professional relationships. He put more effort into being a father and was less aggressive politically . He turned the company over to his son Emilio Azcarraga Jean only a few weeks before his death. He died of cancer on April 16, 1997 at age 66 in Miami, Florida. Nicknamed El Tigre (The Tiger) for his white stripe in his hair, animal instinct in business, and pouncing on assets to acquire . He valued security and had pride in his company and seeked for respect and power . He was known to give lengthy and humiliating lectures and used his charm and patronage to ensure respect and loyalty across the classes for his business ventures and political relationships . He was theatrical to a point where it was uncertain what he really thought. For example, he was a big supporter of the PRI, the governing party of Mexico, until the economic crisis in 1994 and his television programs reflected these views. This made him rather influential on the masses. Paxman, Andrew. "Emilio Azcarraga Milmo." Variety, 21 Apr. 1997, p. 73.