User:Riya176

Sales burger

Meaning

A creative way to structure the persuasive argument in order to seek a buy-in(acceptance) from the other party.

Parts of sales burger

• Feature- Features are a product's traits or attributes that deliver value to end-users and differentiate a product in the market.
• Advantage- An advantage is how the feature helps your customer. A advantage is provided by the feature to the end user.
• Benefit- Benefits are any positive impact that a good or service has on the experience of a consumer interacting with it.
• Nail-down question- It is a line used by marketers to seek agreement from the potential buyers, to take the sales to the next step.