User:StudentRyan/sandbox
History[edit]
1957-1969: Chouinard Equipment[edit]
Yvon Chouinard, founder of Patagonia and accredited rock climber[1], began selling hand forged mountain climbing gear in 1957 through his company Chouinard Equipment. He worked alone selling his gear until 1965 when he partnered with Tom Frost in order to improve his products and combat the growing supply and demand issue he was faced with.[2]
1970-Present: Patagonia[edit]
In 1970, Chouinard obtained rugby shirts from Scotland that he wore while climbing because the collar prevented the climbing sling from hurting his neck.[3][4] Collard shirts were then designed and implemented into his merchandise line quickly became the primary product being sold. The success of the clothing line led to Chouinard Equipment being sold in 1989, now known as Black Diamond Equipment, and Chouinard shifting his focus entirely to athletic apparel rather than climbing equipment.[5]
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- ^ Wang, Jennifer. "Patagonia, From the Ground Up". Entrepreneur. Retrieved 2016-04-26.
- ^ "Patagonia's History - A Company Created by Climber Yvon Chouinard and his commitment to the Environment (catalog paper, organic and recycled fabrics )". www.patagonia.com. Retrieved 2016-04-26.
- ^ "Patagonia's History - A Company Created by Climber Yvon Chouinard and his commitment to the Environment (catalog paper, organic and recycled fabrics )". www.patagonia.com. Retrieved 2016-04-26.
- ^ Stevenson, Seth. "Patagonia's Founder Is America's Most Unlikely Business Guru". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-04-26.
- ^ Wang, Jennifer. "Patagonia, From the Ground Up". Entrepreneur. Retrieved 2016-04-26.