User:Undicca/Finlandia (vodka)

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  • Comment: Your work seems much more complete. Please enjoy migrating relevant items into the existing article Fiddle Faddle 10:33, 20 April 2015 (UTC)
The submitter cannot migrate text to the existing article, because of their declared COI. That is down to us as independent Wikiepdians --Hroðulf (or Hrothulf) (Talk) 13:53, 20 April 2015 (UTC)

Finlandia (vodka)

For other uses, see Finlandia (disambiguation).
Finlandia vodka

Finlandia Classic vodka
TypeVodka
ManufacturerBrown-Forman
Country of origin Finland
Introduced1970
Alcohol by volume 40.0%
Proof (US)80
Related productsList of vodkas

Finlandia is a vodka produced in Finland from Finnish-grown six-row barley and glacial spring water. The barley is distilled into a neutral spirit using a continuous multi-pressure distillation system at a distillery in the village of Koskenkorva operated by Finland’s Altia Corporation. The distilled alcohol is then transported to a production facility in the village of Rajamäki, about 45 kilometers (28 miles) north of Helsinki. In Rajamäki, the spirit is blended with glacial water, flavored (except for the classic non-flavored edition, 101 and Platinum), and bottled. The vodka is produced in Finland.

The Finlandia brand was established in 1970 by Alko, Finland’s state-owned alcoholic beverage company. A year later, the brand became the first Scandinavian vodka to be sold in the United States.[1] Finlandia is now owned by the Brown-Forman Corporation.[2] Finlandia vodka is distributed in 135 countries and is widely associated with Finland on the international market.

 Done

Varieties[edit]

Finlandia is available in pure form (distilled alcohol + water) and in several flavored versions.

Name Launched Description
Finlandia Classic 1970 Pure vodka 40%, 80 proof alcohol
Finlandia Cranberry 1994 Cranberry flavored vodka
Finlandia Lime 1999 Lime flavored vodka
Finlandia Mango 2004 Mango flavored vodka
Finlandia Redberry 2004 Cranberry flavored vodka
Finlandia Grapefruit 2006 Grapefruit flavored vodka
Finlandia Blackcurrant 2009 Blackcurrant flavored vodka
Finlandia Tangerine 2009 Tangerine flavored vodka
Finlandia Raspberry 2011 Raspberry flavored vodka
Finlandia 101 2011 Pure vodka 50,5%, 101 proof alcohol
Finlandia Platinum 2011 Pure vodka 40%, 80 proof alcohol in a limited edition.

Same water, spirit and distillation as Finlandia Classic. The difference is in the recipe and birch-wood softening. Produced by hand in small limited batches; each bottle numbered.[3]

Finlandia Coconut 2014 Coconut flavored vodka
Finlandia Nordic Berries 2015 Lingonberries, cloudberries, and bilberries flavored vodka

 Done

History[edit]

The distillery that produces Finlandia vodka was founded in 1888 by Dr. Wilhelm Juslin next to the glacial spring in the small Finnish village of Rajamaki.[4] Today, a facility at that same historic location still manufactures and packages Finlandia.[5][6]

In 1920, after the passage of the alcohol Prohibition Act in Finland, the Rajamäki distillery was bought by the Finnish state to secure an alcohol supply for pharmacies and for other non-beverage purposes. When the Prohibition Act was lifted in 1932, the state took over exclusive control of vodka production.[2]

In 1970, Alko, the state-owned alcoholic beverage company, established the Finlandia vodka brand name.[7] A year later the Finlandia brand became the first Scandinavian vodka sold in the United States,[8] as well as the first imported vodka brand there classified in a premium category.[9]

In 1975, a new alcoholic beverage plant was constructed at the Rajamaki location in Finland, and the distilling operation was centralized at the Koskenkorva facility in 1987.[10]

In 2000, the private U.S.-based Brown-Forman Corporation acquired 45% of Finlandia Vodka Worldwide, with the state-owned Altia Group, a successor of Alko, retaining 55% ownership.[11] Two years later Brown-Forman acquired an additional 35% stake in Finlandia Vodka. In 2004, Brown-Forman acquired the remaining 20% of Finlandia Vodka and assumed 100% ownership in the brand.[12]

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Production[edit]

Finlandia vodka is produced from Finnish-grown six-row barley and pure glacial spring water.[citation needed]

At the Koskenkorva facility in western Finland, initial distillation of the fermented six-row barley takes place in seven columns with an average height of 25 meters using Altia’s multi-pressure distilling system. Any remaining impurities, including lethal methanol as well as fusel alcohols and oils, are removed as the grain spirit is moved in a continuous process through more than 200 distillation steps.[13] The entire production process, from grain mashing until the final neutral spirit flows out of the column, takes approximately 50 hours.[14]

The final product, a grain spirit 96.5% by volume, is then transported about 315 kilometers (196 miles) south to the historic alcoholic beverage plant in the village of Rajamaki near Helsinki. The barley distillate is diluted with glacial water from the Rajamaki spring. Because the water is naturally filtered through sand and moraine formed by retreating glaciers during the Ice Age,[15] no deionization, osmosis treatment or other artificial purification is used — unlike with some other vodkas[16][17][18]

 Done

Sustainability[edit]

A number of steps in the Finlandia vodka production process are designed to preserve the brand’s commitment to environmental protection and integrity, including:

  • Barley husks are burned to help generate the pressurized steam used in distillation.[19]
  • Fibers are separated and sold to the food industry.
  • Carbon dioxide from fermentation is collected and sold to the gas industry.[20]
  • After distillation the spent mash is converted to animal feed.[21]
  • Extra starch is separated and sold to the paper and food industries.
  • Waste ash from the power plant is sold to farmers and builders for soil improvement.
  • The cooling and heating water used throughout the process is recirculated in a closed system to efficiently control temperature and keep water use to a minimum.[1][2]

The Finlandia distillery holds an ISO 14001 certificate related to environmental management standards pertaining to how production operations affect the environment.[20]

 Not done Corporate social responsibility material cited to primary, self-published sources like the company's own social responsibility report is promotion - one of the most common mistakes of COI editors. I did add the one sentence with proper independent sources to the Production section CorporateM (Talk) 20:04, 25 July 2015 (UTC)

Finlandia Vodka Cup[edit]

The Finlandia Vodka Cup is a global drink contest in which bartenders from around the world gather to compete for a global trophy. Contestants are selected through national competitions. National winners are flown to the Finnish Lapland to take part in the finals. During the finals, the competitors must create a new drink in three categories: Aperitif, Long drink and Quick Mix. Points from all three categories are then added up and the bartender with the highest combined score wins the title “Finlandia Bartender of the Year”.

The first Finlandia Vodka Cup was held in 1992 when the winner was selected on the results from a single “best drink” category. After the rules were revised in 1997, the bartenders competed in three categories: Aperitif, Long Drink, and After Dinner Drink. In 2007, the After Dinner Drink category was changed to Quick Mix.

 Not done If the competition has attracted substantial press coverage, I'd be comfortable adding this with some trimming, but as it is this section is unsourced. CorporateM (Talk) 20:05, 25 July 2015 (UTC)

The winners[edit]

Year Winner Country of origin Aperitif Long drink Quick mix
2012 Ariel Leizgold Israel The Mint Reviver Tropical Storm Reimagined
2011 Krzysztof Rathnau Poland Bad Woman Rose Marie Taste of Sopot
2010 Eduard Gabriel Glisca Romania Madagascar Passion Love Mali
2009 Anton Velich Slovakia CU-Martini Finlandia Ice Cream Red Dream
2008 Raditya Dimas Dubai The Quicky Tini Jakarta Red Dragon Thank You With Love
2007 Michaly Handtuch Hungary Pink Pale Sensation Strawlandia Egi
After dinner
2006 Leszek Kraszewski Poland Butter Fly Now Cochones Passion of Cinnamon
2005 Jan Lindgren Finland Finlandia Blues Finlandia Blueberry Blues Finlandia Plays Blues
2004 Cevat Yildirim Turkey El-Rey Pineapple Kiss Kiwitini
2003 Stojan Krizman Slovenia Finlandia Blue Finlandia Legend Sinful
2002 Gergo Varga Hungary Springfield Sweet Mother Stonehenge II
2001 Pekka Pellinen Finland Appleknocker Martini Lime Passion Mocca Scotch
1999 Jaroslav Panov Russia Island of the Single Sun Ice & Peach Happy Forestman
1997 Harri Törmänen Finland Arctic Arctic Point Arctic Queen
1992 Gilmar Bezerra De Araúso Brazil Rock
1992 Ole Skjeldal Norway Exotic Finn
1992 Kiyoshi Shinbasi Japan Arcadia

Finlandia promotion[edit]

During the past several decades, the marketing of Finlandia vodka has involved a number of global promotional campaigns.

  • 1976-1985 Several advertising campaigns in which taste is the primary focus: “There are vodkas for orange juice lovers and tomato juice lovers. Now a vodka for vodka lovers” (1976).[22] “The vodka for vodka purists” (1977).[23] “Vodka for vodka drinkers” (1982). “Finlandia Vodka for vodka lovers” (1983). “The world’s finest vodka. Over ice” (1984-85).[24]
  • 1990 The campaign “Finlandia. Vodka From the Top of the World” stresses the properties appreciated by vodka drinkers: coldness, clarity and purity.[25] The campaign was reintroduced in 2006.
  • 1998 The campaign “In a past life I was pure, glacial spring water”[26] is launched under the umbrella theme “Past Lives” in which Finlandia vodka recalls its glacial origins. The ad series evokes a sense of the past through grainy photos and personalities speaking about their past lives.
  • 1998-1999 Main sponsor of FIS Alpine Ski World Cup.
  • 1998-2000 Partnership with the West McLaren Mercedes racing team. The Finlandia brand appears on the helmets of McLaren star drivers Mika Hakkinen and David Coulthard.[27]
  • 1999 The campaign “Refresh” captures Finlandia vodka as "purely refreshing".[28][29]
  • 2002 Finlandia appears as “The Official Vodka of James Bond” for “007 Die Another Day”, the James Bond film series.[30]
  • 2003 First Midnight Sun Party marks the start of Global MS (Midnight Sun) Promotion. The name refers to a natural phenomenon occurring during the summer months in locations close to the Arctic Circle: the sun remains visible at the local midnight.
  • 2005 First US Finnishing School. “Finlandia Finnishing School” is a series of workshops aimed at helping bartenders understand the art of mixing drinks and learn to create new recipes so as to better serve the establishments in which they are working.
  • 2005 The campaign “Vodka from a Purer Place” declares Finlandia to be "naked vodka" by playing up its Finnish heritage and the "pure glacial spring water" from which it is made. Transparent bottles are posed against snowy landscapes under headlines like "Here you see exactly what you're made of" and "When you have nothing to hide behind, you tend not to hide anything”.[31]
  • 2013 The campaign “To the life less ordinary” is designed to illustrate that, due to its blend of 6-row barley, glacial water and the midnight sun process, Finlandia is a “less ordinary vodka” produced in a less ordinary fashion. The campaign is meant to inspire viewers to never settle for the routine but instead always embrace a less ordinary life.[32]

 Done Most consumer companies have a Marketing section that focuses on how they promote their products, but I trimmed some of them that did not have sources or was sourced to a primary source. CorporateM (Talk) 20:07, 25 July 2015 (UTC)

Bottle design[edit]

Frozen Ice (1970) Tapio Wirkkala designed the original “Frozen Ice” bottle, which conveyed the impression of an ice-cold drink from Lapland in the frosty Arctic North. The textured glass glittered like the surface of an icicle. The label featured two white reindeers sparring against the Midnight Sun low on the horizon.[33][34][35]

1970 Packaging Digest Magazine ranked the Finlandia Wirkkala bottle among the top 100 packaging concepts of 1970.

1972 The Wirkkala bottle won the European Packaging Federation’s Eurostar certificate.

1990 Two Wirkkala bottles were displayed in London’s Victoria and Albert Museum as samples of Finnish designer glass.[36]

Hammered Ice (1998) Hansen Design of Design Philadelphia introduced “Hammered Ice” bottle design. The paper label was dropped and replaced with lacquered text.[37]

Glacial Ice (2003) Harri Koskinen, Finnish tabletop glass and industrial designer, along with New York’s Wallace Church & Co. graphic designers and the Finlandia Global package design team, designed and launched the “Glacial Ice” bottle. The texture mimicked the sensation of melting ice, capturing the origins of the brand’s glacial spring water.[38]

2004 Finlandia Classic & Flavors were awarded the Wine and Spirits Design Award – Silver Medal.

Melting Ice (2011) Finlandia introduced a new bottle called “Melting Ice”. The bottle was developed through the collective effort of designers including Harri Koskinen, the world-renowned Finnish designer who was instrumental in the development of the prior Finlandia bottle, and Kenneth Hirst, an award-winning industrial designer based in New York, who sculpted the new form.[39]

2011 The Glass Packaging Institute (GPI) named its 2011 winners of the annual Clear Choice Awards, with Finlandia Vodka’s new bottle capturing the top award in the distilled spirits category for its design innovation.[40]

 Done However I trimmed the awards per WP:ORGAWARDS and some others where there were primary sources CorporateM (Talk) 20:10, 25 July 2015 (UTC)

References[edit]

  1. ^ a b "Finlandia Vodka". Difford’s Guide. 23 August 2011. Retrieved 10 April 2015.
  2. ^ a b c "Rajamaki distillery". Difford’s Guide. Retrieved 10 April 2015.
  3. ^ ">Sanghvi, Vir (11 August 2012). "Rude Drink: In vodka we trust". Hindustan Times. Retrieved 10 April 2015.
  4. ^ "From a distillery into an international actor in the alcoholic beverage industry". Altia Annual Report 2007: 84–85. 2007. Retrieved 10 April 2015.
  5. ^ "Altia Mediadesk" (Press release). My news desk. 22 May 2014.
  6. ^ "Rajamäki Plant (Altia company)". Wikimapia. 2010. Retrieved 10 April 2015.
  7. ^ "From a distillery into an international actor in the alcoholic beverage industry". Altia Annual Report 2006: 92–93. 2006. Retrieved 10 April 2015.
  8. ^ "Finland". The Self Sufficiency DIY Info Zone. 9 October 2013. Retrieved 10 April 2015.
  9. ^ Ian, Cunningham (10 April 2010). "Finlandia Vodka Celebrates 40th Anniversary". Drinks Daily. Retrieved 10 April 2015.
  10. ^ Koskenkorva plant 70 years
  11. ^ "Company news; Brown-Forman acquires 45% stake in Finlandia vodka". The New York Times. U.S. 16 June 2000. Retrieved 10 April 2015.
  12. ^ "Company news; Brown-Forman will become 100% owner of Finlandia". The New York Times. U.S. 23 November 2004. Retrieved 10 April 2015.
  13. ^ "Efficient production is a competitive edge". Altia Annual Report 2008: 17–18. 2008. Retrieved 10 April 2015.
  14. ^ Timothy, Ward (3 December 2011). "ward cocktails. Secrets of cocktails". Cocktail Red Eye. Retrieved 10 April 2015.
  15. ^ Sundblad, Ilmari (28 August 2014). "Finland". Encyclopædia Britannica. Retrieved 10 April 2015.
  16. ^ Lachenmeier, Dirk W.; Attig, Rainer; Frank, Willi; Athanasakis, Constanze (1 October 2001). "The use of ion chromatography to detect adulteration of vodka and rum" (PDF). European Food Research and Technology. 2003 (218). Springer-Verlag: 105–110. doi:10.1007/s00217-003-0799-8. Retrieved 10 April 2015.
  17. ^ Kolomiets, Olga A.; Lachenmeier, Dirk W.; Hoffmann, Uwe; Siesler, Heinz W. (4 February 2010). "Quantitative Determination of Quality Parameters and Authentication of Vodka Using Near Infrared Spectroscopy". Journal Of Near Infrared Spectroscopy. 2010 (18). Essen, Germany: IM Publications LLP 2010: 59–67. doi:10.1255/jnirs.866. ISSN 0967-0335. Retrieved 10 April 2015.
  18. ^ Drinks Enthusiast. Finlandia tasting notes
  19. ^ "Producing energy from biomass". Altia. Retrieved 10 April 2015.
  20. ^ a b "Environmental responsibility". Altia. 2014. Retrieved 10 April 2015.
  21. ^ "Responsibility Report 2013" (PDF). Altia: 6, 9, 14, 29. 2013. Retrieved 10 April 2015.
  22. ^ "1976 Finlandia Vodka, there are vodkas for orange juice lovers. Now a vodka for vodka lovers". Digital Poster Collection. 20 March 2014. Retrieved 10 April 2015.
  23. ^ "1977 Finlandia, The Vodka For Vodka Purists". Digital Poster Collection. 8 October 2013. Retrieved 10 April 2015.
  24. ^ "1985 Spirit Of Joy, Finlandia, The World's Finest Vodka Over Ice". Digital Poster Collection. 12 January 2014. Retrieved 10 April 2015.
  25. ^ "Finlandia. Vodka From The Top Of The World (Advertisement)". New York Magazine. 30 September 1991. Retrieved 10 April 2015.
  26. ^ Schmitt, Bernd H. (1999), Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate, New York: The Free Press, p. 209, ISBN 0-684-85423-6
  27. ^ "Case f1. Sponsoring project 1998-2000". Nykopp Ltd. Retrieved 10 April 2015.
  28. ^ "Finlandia refresh". Ads of the world. Retrieved 10 April 2015.
  29. ^ "Finlandia. Vodka of Finland. Interview with Scott Reid". International Beverage Network. Retrieved 10 April 2015.
  30. ^ "2002 Pure James Bond, 007 Die Another Day, 007's Vodka of Choise". Digital Poster Collection. 1 October 2013. Retrieved 10 April 2015.
  31. ^ Elliott, Stuart (13 December 2005), "'Naked' Vodka for the Unhip Among Us", The New York Times{{citation}}: CS1 maint: date and year (link)
  32. ^ Dean, Angie (10 April 2013). "W+K London rolls out global Finlandia campaign". More About Advertising. Retrieved 10 April 2015.
  33. ^ Pallasmaa, Juhani (March 2009). "Tapio Wirkkala". this is Finland. Finland Promotion Board. Retrieved 10 April 2015.
  34. ^ Tapio, Wirkkala. "Graphic design and packaging". Tapio Wirkkala. Retrieved 10 April 2015.
  35. ^ "Iittala Glassware by Tapio Wirkkala". Daily Icon. 9 March 2009. Retrieved 10 April 2015.
  36. ^ "Finlandia". Victoria and Albert Museum’s collections. Retrieved 10 April 2015.
  37. ^ Cherkassky, Irene (15 May 1998), "In the clear: with a sleeker, see-through bottle, Finlandia vodka is poised to boost profile and sales.", Beverage World{{citation}}: CS1 maint: date and year (link)
  38. ^ "Products / finlandia / Finlandia vodka Worldwide ltd. 2003". Harri Koskinen. Retrieved 10 April 2015.
  39. ^ Ives, Andy (2011). "Finlandia Unveil New Melting Ice Bottle". Barlife. Retrieved 10 April 2015.
  40. ^ "Top 10 Package Designs of 2011 Showcase Innovation". Glass Packaging Institute. 19 September 2011. Retrieved 10 April 2015.

External links[edit]

Wikimedia Commons has media related to Finlandia vodka.

Category:Brown-Forman brands Category:Finnish vodkas Category:Finnish brands

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