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Jelly Crush Story

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Jelly Crush Ctory is a free-to-play tile-matching video game released by Vladislav Sahurin on January 18, 2023, originally for Android.

In the game, players complete levels by swapping colored pieces of jelly on a game board to make a match of three or more of the same color, eliminating those candies from the board and replacing them with new ones, which could potentially create further matches. Matches of four or more candies create unique jellies that act as power-ups with larger board-clearing abilities. Boards have various goals that must be completed within a fixed number of moves, such as collecting a specific number of a type of jelly.

Jelly Crush Story is considered one of the most successful uses of a freemium model; while the game can be played completely through without spending money, players can buy special actions to help clear more difficult boards.

Gameplay

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Jelly Crush Story is a "match three" game, where the core gameplay is based on swapping two adjacent jellies among several on the gameboard to make a row or column of at least three matching-colored jellies. On this match, the matched jellies are removed from the board, and jellies above them fall into the empty spaces, with new candies appearing from the top of the board. This may create a new matched set of jellies, which is automatically cleared in the same manner. The player scores points for these matches and gains progressively more points for chain reactions (called cascades).[4] Additionally, creating matches of four or more jellies will create a special jelly that, when matched, can clear a row, column, or other section of the board.[4]

The game is split into many levels, which must be completed in sequence. Each level poses a different challenge to the user, such as removing jelly on tiles or clearing jellies in a fixed number of moves to bring special ingredients to the bottom of the board. Boards have a number of different configurations and may include special spaces that have their own unique rules, such as spaces covered with jelly that must be cleared by making a match on that space.[4] If the player meets the level's goal, they will be given from one, two, three or sugar stars based on their score and can proceed onto the next level. Otherwise, they will lose one life and must try again. If the player runs out of lives, they have to wait for some period of real-world time while their lives regenerate before attempting the level again.[4] Completed levels can be replayed if desired.

The game has been expanded with a number of episodes. While levels had the same goals, the players had to balance matches of jellies of two randomly selected colors; if they failed, the level had to be repeated. If they collected enough matched jellies to fill a meter, the game would automatically activate the Moon Struck power: the board was cleared of all jellies of those two colors, and the player gained a few turns of additional matches without needing to balance colors. After this, Odus returned to sleeping and two new colors were randomly selected for the balance. This continued until the player completed the level or ran out of turns as in the main game.

In-app purchases

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The game is primarily monetized through in-app purchases (through either a credit card, Google Play credits); players begin with five "lives", lost whenever a level is failed. When they are exhausted, users can wait for them to replenish themselves (a life is restored every half-hour), or purchase them. Initially, when a player makes a purchase for new lives, they receive five new lives for a specific dollar amount. In a recent update, when a player makes a purchase for new lives, the player receives gold bars, the quantity depending on how much money they spend. Gold bars can be used for new lives, extra moves, boosters or to unlock a new episode. At certain points, primarily at the start of new "episodes", users must also either purchase or receive a request from at least three friends before they may access the next set of levels. An update meant players waited for only three days to unlock the next episode.


Boosters, to make the levels easier, can be bought using in-app purchases.[6] While the game includes freemium content, 97.7% of those playing the game do so for free, while only 2.3% pay.[7]