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Francesco Alberoni (Born Dec 31, 1939), Italian , Professor Sociologist, Journalist. Born in Piacenza, Italy.

Among a leading Sociologist and one of the founder of the Italian school of sociology.

Academic Career

Adjunct professor of Psychology at the University of Milan in 1960, Adjunct professor of Sociology in 1961, and then full professor of Sociology (again at the University of Milan) in 1964. Member of the Bi-national Committee Olivetti Foundation-Ford Foundation Social Science Research Council Dean of the University of Trent from 1968 to 1970. Then taught at the University of Lausanne, the University of Catania, and then again back at the University of Milan (1978). Founder of IULM University, Dean of the School untile 2001 Dean of the Experimental Center for Cinematography,

Francesco Alberoni was a Board Member and Senior Board Member (President) of Rai , the national Italian Television, from 2002-2005

Published Books

He carried out studies on Sociology of Movements and Individuals, and especially on the nature of Love The building block of Alberoni though is sedimented in Movement and Institution among the first books on the sociological analysis of movements , their start, development and end. This book has been considered a milestone in the analysis of Movements. The concept developed was the Statu Nascenti, the “nascent state”, the moment of genesis of movement where leadership, ideas, communication, came together and fuel the birth of movements. A second masterpiece was Consumption and Society that fuelled the marketing school in Italy

In 1979 moved into individual movements (collective events on the individual) and publish his world wide best-seller Falling in Love. The book further developed and expanded on the ideas and theoretical model from Movements and Institutions. As before, I was maintaining that the experience of falling in love was in essence the nascent state (or "ignition state") of a collective movement made up exclusively of two people; this time, however. He explored the subject in great detail, using as much as possible the language of love stories rather than the abstract jargon of psychoanalysis or sociology. This book, which was rigorously scientific and at the same time innovative in its linguistic slant, was an international best-seller that was translated into twenty languages; after over ten editions, moreover, it is still in print.

To Fallin in Love followed Friendship in 1984, and Eroticism, where he compared male and female eroticism, in 1986 always published by (Garzanti, Milan). Followed The Nuptial Flight (Garzanti, Milan, 1992), where he took at closer look at pre-adolescent and adolescent crushes on film stars, and then at the general feminine tendency to seek out superior love objects.

His sociology books includes Genesis (Garzanti, 1986), containing the theories about the fundamental experience of the nascent state, the difference between the nascent state and nirvana, the concept of democracy, and what he terms "Cultural Civilizations"

Collections of brief essays on the subject of collective movements, a number of which were included in The Sources of Dreams (Rizzoli, Milan, 2000), later re-entitled more appropriately My Theories and My Life Other collection of essays (from the weekly Correire della Sera Articles published on first page each Monday): are Public and the Private (1987), The Envious (1991), Optimism (1994) - which was successful worldwide and a top best-seller in Japan, Find the Courage (1998), Hope (2001), and The Art of Commanding (2002).

A complete rendering of his work, however, also include the following books of a philosophical nature: The Reasons for Good and Evil (Garzanti, 1981), The Tree of Life (Garzanti, 1982), Altruism and Morality ( which co-authored with Prof. Salvatore Veca (Garzanti, 1988), and Values (Rizzoli, 1993), I Love You (Garzanti, Milan, 1996), , First Love (Rizzoli, Milan, 1997), The Mystery of Falling in Love (Rizzoli, Milan, 2003). Sex and Love (Rizzoli, 2005).