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Growth team updates #1

Welcome to the first newsletter for the new Growth team!

The Growth Team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects. We will be starting with Wikipedias, but we hope these changes will benefit every community.

8 ideas we consider: tell us what you think about them!

We are considering new features to build, that could retain new editors in mid-size Wikipedias. We will be testing new ideas in Czech and Korean Wikipedias, and then we'll talk to more communities (yours!) about adopting the ideas that work well.

We have posted the 8 ideas we are considering. We would really appreciate your thoughts and the thoughts from your community. Please share the ideas, and tell us what do you and your community think of those ideas before September 9.

Share your experiences with newcomers

We want to hear about what is working and what is not working for new contributors in your wiki. We also want to hear any reactions, questions, or opinions on our work. Please post on the team’s talk page, in any language!

Learn more about us

You can visit our team page to find out why our team was formed and how we are thinking about new editors, and our project page for detailed updates on the first project we'll work on.

Growth team's newsletter prepared by the Growth team and posted by bot • Give feedback • Subscribe or unsubscribe.

Growth team updates #2

Welcome to the second newsletter for the new Growth team!

The Growth Team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

Our plan for the next quarter is ready

After consulting with many communities on the best ways to increase retention, we will focus during the next 3 months on these projects:

Understanding first day: to see what new editors do right after creating their accounts. We will be careful with user privacy, and we hope to share initial results in December.
Personalized first day: this idea will also help us learn a lot about new editors by adding some optional questions to the new editor’s registration process. We hope to share initial results in December.
Focus on help desk: we plan to invite or redirect people to the local help desks where they can ask questions to help them make their first edits. We hope to have an initial experiment running in December.

You can read about the details of this plan on our team page.

How did we get to this plan?

We have set up our plan based on the 8 ideas we were considering. You can read about our analysis in our team updates, and detailed discussion on each idea.

We are looking for volunteers

Do you want to participate to our experiments? We are looking for new communities to work with us (especially a new mid-size wiki), and people to become ambassadors to help us to communicate with the different communities. Discover how you can involve yourself or your community.

Learn more about us

You can visit our team page to find out why our team was formed and how we are thinking about new editors, and our project page for detailed updates on the projects we'll work on.

Growth team's newsletter prepared by the Growth team and posted by bot, 13:31, 4 October 2018 (UTC) • Give feedback • Subscribe or unsubscribe.[reply]

Growth team updates #3

Welcome to the third newsletter for the new Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

Two Growth team projects to be deployed in next two weeks

We will be deploying the "Understanding first day" and "Personalized first day" projects on Czech and Korean Wikipedias in the coming weeks. See the new project pages below for full details on the projects, and our project updates page for their progress.

Understanding first day: learn about the actions new editors take right after creating their accounts. We will be careful with user privacy, and we hope to share initial results in December.
Personalized first day: learn about new editors' objectives by adding some optional questions to the new editor’s registration process, and personalizing their onboarding. We hope to share initial results in December.

Third Growth team project begins

Focus on help desk: direct newcomers to the local help desks where they can ask questions to help them make their first edits. We hope to have an initial experiment running in December.

Best practices for helping newcomers

We are going to direct newcomers to help desks. But what's the best way to reply to a newcomer there? We have gathered some best practices for successful interactions, based on community experiences and some external documentation. The page has also been reviewed by some experienced community members who suggested some changes. That page is now open for translations. Comments and suggestions are still welcome!

We are still looking for volunteers

Do you want to participate to our experiments? We are looking for new communities to work with us (especially a new mid-size wiki), and people to become ambassadors to help us to communicate with the different communities. Discover how you can involve yourself or your community.

Also, please share this update with your community and interested people!

Learn more about us

You can visit our team page to find out why our team was formed and how we are thinking about new editors, and our project page for detailed updates on the projects we'll work on.

Growth team's newsletter prepared by the Growth team and posted by bot, 13:29, 7 November 2018 (UTC) • Give feedback • Subscribe or unsubscribe.[reply]

Growth team updates #4

Welcome to the fourth newsletter for the new Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

We need your feedback!

We have two requests for community members:

Now that data is coming in for the welcome survey, we are planning how to use that data to personalize the newcomer's first day. See our current thoughts here, and join the conversation here.
Try out the help panel's interactive prototype, and read about how we're planning to roll it out, and post any thoughts or reactions here.

Two Growth team projects have been deployed (detailed updates here)

Personalized first day (welcome survey) was deployed on November 20 on both Czech and Korean Wikipedias.
- The survey is now being shown to half of new users (A/B test). Responses are being recorded in the database. We'll report on initial results during December.
- We are planning to test a second version of the survey, called "Variation C", which we think will maximize the number of users who complete the survey and stay on the wiki.
- The original objective of this project was to give newcomers the materials they need to achieve their goals, and so now we are currently planning how we will use the information collected in the welcome survey to personalize the newcomer's experience. We hope community members will read our current thinking and join the conversation here. Some of the plans we are considering include:
  - Making it easy for newcomers to see editing activity around the topic areas in which they indicated that they're interested.
  - Connecting interested newcomers to experienced editors.
  - Surfacing the help content most relevant to the reason for which the newcomers created their accounts.

Understanding first day (EditorJourney) was deployed on November 15 on both Czech and Korean Wikipedias. It has been done after a longer security review and final testing than expected. Data is now being recorded for all new users on those wikis, and we've been auditing the data and preparing to make initial reports during December. Stay tuned for the next newsletter!

Help panel is under construction

Focus on help desk (help panel) is planned to be deployed during the week of January 7 on both Czech and Korean Wikipedias.
This interactive prototype is the best way to see the design and wording in the feature.
We ran live user tests on the prototype, with results posted here.
In addition to giving the ability to ask a question, the help panel will also contain a set of links to existing help content. Our ambassadors on Czech and Korean Wikipedias are determining the right initial set of most helpful links in this task.
We encourage community members to try out the prototype and read about the rules for who will get the feature, and add any thoughts to this discussion.

We are still looking for volunteers

Do you want to participate to our experiments? We are looking for new communities to work with us (especially a new mid-size wiki), and people to become ambassadors to help us to communicate with the different communities. Discover how you can involve yourself or your community.

Also, please share this update with your community and interested people!

Learn more about us

You can visit our team page to find out why our team was formed and how we are thinking about new editors, and our project updates page for detailed updates on the projects we work on.

Growth team's newsletter prepared by the Growth team and posted by bot, 09:31, 7 December 2018 (UTC) • Give feedback • Subscribe or unsubscribe.

Growth team updates #5

Welcome to the fifth newsletter for the new Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

New projects for discussion

We began the "Personalized first day" project with the welcome survey so that we could gather information about what newcomers are trying to accomplish. The next step is to use that information to create experiences that help the newcomers accomplish their goal – actually personalizing their first day. We asked for community thoughts in the previous newsletter, and after discussing with community members and amongst our team, we are now planning two projects as next steps: "engagement emails" and "newcomer homepage".

Engagement emails: this project was first discussed positively by community members here back in September 2018, and the team how has bandwidth to pursue it. The idea is that newcomers who leave the wiki don't get encouraged to return to the wiki and edit. We can engage them through emails that send them the specific information they need to be successful – such as contact from a mentor, the impact of their edits, or task recommendations. Please read over the project page, and comment on its discussion page with any ideas, questions, or concerns. Do you think this is a good idea? Where could we go wrong?
Newcomer homepage: we developed the idea for this project after analyzing the data from the welcome survey and EditorJourney datasets. We saw that many newcomers seem to be looking for a place to get started – a place that collects their past work, options for future work, and ways to learn more. We can build this place, and it can connect to the engagement emails. The content of both could be guided by what newcomers say they need during their welcome survey, and contain things like contact from a mentor, impact of their edits, or task recommendations. Please read over the project page, and comment on its discussion page with any ideas, questions, or concerns. Do you think this is a good idea? Where could we go wrong?

Initial reports on newcomer activity

We have published initial reports on each of the team's first two projects. These reports give the basic numbers from each project, and there are many more questions we will continue to answer in future reports. We're excited about these initial findings. They have already helped us define and design parts of our future projects.

Welcome survey: the initial report on welcome survey responses is available here. Some of the main findings:
- Most users respond to the survey, giving it high response rates of 67% and 62% in Czech and Korean Wikipedias, respectively.
- The survey does not cause newcomers to be less likely to edit.
- The most common reason for creating an account in Korean Wikipedia is to read articles—not for editing—with 29% of Korean users giving that responses.
- Large numbers of respondents said they are interested in being contacted to get help with editing: 36% in Czech and 53% in Korean.
Understanding first day: the initial report on what newcomers do on their first day is available here. Some of the main findings:
- Large numbers of users view help or policy pages on their first day: 42% in Czech and 28% in Korean.
- Large numbers of users view their own User or User Talk page on their first day: 34% in Czech and 39% in Korean.
- A majority of new users open an editor on their first day – but about a quarter of them do not go on to save an edit during that time.

Help panel deployment

The help panel was deployed in Czech and Korean Wikipedias on January 10. Over the past four weeks:

About 400 newcomers in each wiki have seen the help panel button.
About 20% of them open up the help panel.
About 50% of those who open it up click on one of the links.
About 5% of Czech users ask questions, and about 1% of Korean users ask questions.

We think that the 20% open rate and 50% click rate are strong numbers, showing that a lot of people are looking for help, and many want to help themselves by looking at help pages. The somewhat lower numbers of asking questions (especially in Korean Wikipedia) has caused us to consider new features to allow people to help themselves. We're going to be adding a search bar to the help panel next, which will allow users to type a search that only looks for pages in the Help and Wikipedia namespaces.

How to create a good feedback page?

What is the way to built a good help page? What blocks you when writing an help page? Your replies will help to create better help contents to newcomers, that would be used on Help panel.

Growth team's newsletter prepared by the Growth team and posted by bot, 14:15, 13 February 2019 (UTC) • Give feedback • Subscribe or unsubscribe.

Growth team updates #6

Welcome to the sixth newsletter from the Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

Plans for the next three months

The Growth team has been working on features to increase new editor retention for the last seven months. We have made a lot of progress and learned a lot, and we've just finished planning for our next three months. During the next three months, we're going to focus on iterations of the help panel and the newcomer homepage. We have decided not to start the engagement emails project, because we think that we will be able to do better work by improving the projects we have already started. Specifically, these are our team goals:

Deploy and iterate on newcomer homepage
Continued iteration on help panel
Make the help panel available to more wikis
Add a fourth Wikipedia to our set of target wikis
Publish in-depth quantitative reporting on the data from this year
Assemble a report on what our team has learned so far about newcomers

Newcomer homepage

The newcomer homepage is our current major project. We hope that community members can read over the project page, and comment on its discussion page with any ideas, questions, or concerns. You can see in the accompanying mockup how we are thinking about the homepage.

We have recently decided on the specifications for an initial version that we can deploy and iterate on:

Shown in the User space
Desktop only (mobile comes next)
Four modules
- Help module: help links and ability to ask help desk questions
- Mentorship module: all newcomers assigned a mentor to whom they can ask questions
- Impact module: shows the number of pageviews for pages the newcomer edited
- Account completion module: gives some very simple recommendations of how to get started (add an email, start your user page)
Layout not yet personalized for each user

We're currently running live user tests on this configuration. Future work will include adapting the homepage for mobile, working on a task recommendation module, and considering how to encourage newcomers to visit their homepage.

Help panel

During the last month, the help panel was deployed on Vietnamese Wikipedia, adding it to Czech and Korean Wikipedias.As of 2019-03-14:

2,425 newcomers have seen the help panel
422 of them have opened it
175 have clicked links
27 have run searches
40 have asked questions

We have been analyzing the data around usage, and we'll be publishing numbers in the coming weeks. At a high level, we see at least some users are being helped by the panel, with many clicking on links, running searches, and asking questions. We do not yet see any problems that have arisen from the help panel. Therefore, we think that the help panel is generally a positive feature – though data is still coming that will allow us to see its numerical impact. If other wikis are interested in using the help panel, please contact us on our team's talk page, in the language of your choice.

Over the past month, we have iterated on the help panel to take into account the usage patterns we are seeing. You can see in the accompanying image how the help panel currently looks.

We added a search capability, in which users can search the Help and Wikipedia namespaces.
The help panel was previously available whenever a newcomer was in "edit" mode. We are now also showing the help panel when a newcomer is in "read" mode on a page in the Help, Wikipedia, or User namespaces.

We want to see whether users find the "search" useful. If so, we may spend time on improving search results. We're also looking forward to learning whether exposing the help panel in "read" mode in more namespaces will increase usage.

Growth team's newsletter prepared by the Growth team and posted by bot • Give feedback • Subscribe or unsubscribe.

18:19, 18 March 2019 (UTC)

Growth team updates #7

Welcome to the seventh newsletter from the Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

Newcomer homepage release this week

The main feature that the team has been working on over the last month is the newcomer homepage. This feature gives newcomers a place on the wiki to get oriented, learn about editing, and see their impact (see the accompanying screenshot from Test Wikipedia). We intend to release this feature to Czech, Korean, and Vietnamese Wikipedias on May 2nd.

Like the other Growth team features, this will be deployed in a controlled experiment, in which half of newcomers will have access to their homepage and half will not. Users with the feature will be able to access it by clicking their username at the top of their browser, and it will only be available on desktop -- not mobile. Experienced users who want to see their homepage will be able to turn it on in their preferences.

Wikis receiving the newcomer homepage can expect these things:

Additional questions will come to the help desk from the "help module" on the homepage.
Mentors who have signed up for the "mentorship module" will start to receive questions on their user talk pages.
More users may create and edit user pages through the "start module".

Recent and future homepage development

The most important piece developed for the homepage over the last month is the "start module", which gives newcomers clear actions to take when they are new: add/confirm their email, go through a tutorial, start their user page. We learned about the need for this module from user tests last month. The next priorities for the newcomer homepage are:

Mobile design: to work well in mobile browsers, the homepage needs a separate design and engineering. See the accompanying mockups for potential mobile designs.
Features for discovery: only about 15% - 30% of newcomers will discover their homepage by clicking their username at the top of their browser. We are going to be designing additional ways for newcomers to find out about it.
Additional modules: the initial version contains some of the simpler modules. Potential upcoming modules include task recommendations and a feed of activity on the wiki.

Other updates

Help panel leading indicators: our team published data on the help panel's initial performance. The evaluation exposes some areas for improvement, but we think the help panel's behavior so far is healthy and that it is not having a negative impact on the wikis. We will be publishing additional data, making plans, and asking for community thoughts around the future of the help panel over the course of the next two weeks. If you are interested in trying out the help panel on your wiki, please let us know on our team's talk page.
Long term plans: the team had a week of planning meetings, in which we talked about some longer-term ideas for Growth work. Some of the top ideas are: to extend the newcomer homepage to help user's build their identity through a user profile, and to revisit the "engagement emails" project that the team put on hold. Over the next month, we will be asking for community conversation around how the team can spend our time in the next fiscal year, that starts in July.

Growth team's newsletter prepared by the Growth team and posted by bot • Give feedback • Subscribe or unsubscribe.

16:18, 29 April 2019 (UTC)

Call for submissions for the Community Growth space at Wikimania 2019

Welcome to a special newsletter from the Growth team! This special newsletter is not about Wikimedia Foundation Growth team projects. Instead, it is a call for submissions for the Community Growth space at Wikimania 2019. We think that many people who receive this newsletter may have something valuable to contribute to this space at Wikimania. We haven't translated the newsletter, because Wikimania's language is English.

Please see below for the message from the organizers of the Community Growth space at Wikimania.

---

Wikimania 2019 is organized into 19 “spaces”, which are all accepting proposals for sessions. This message comes from the team organizing the Community Growth space.

Since you are interested b Growth team projects, and potentially involved in welcoming newcomers initiatives on your wiki, we would like to invite you to submit a proposal to the Community Growth space because of the actions you’ve done around newcomers on wikis. The deadline for submission is June 1. See below for Community Growth submission topics and session formats. Topics and sessions have to be in English.

In the Community Growth space, we will come together for discussions, presentations, and workshops that address these questions:

What is and is not working around attracting and retaining newcomers?
How should Wikimedia activities evolve to help communities grow and flourish?
How should our technology and culture evolve to help new populations to come online, participate and become community members?

Recommended topics: please see this link for the list for the list of recommended topics. If you do not plan to submit a proposal, you can also suggest additional topics here. If your topic does not fit into our space, remember that there are 18 other spaces that could welcome you sharing your knowledge and perspective.

Types of session. We prefer sessions that are participatory, interactive, promote conversations, and give a voice to parts of our movement that are heard less often. Please see this link for the list of recommended session formats.

Poster submissions. Posters are also a good way to introduce a topic, or show some results of an action. Please consider submitting one!

More information about the Community Growth space, topics, and submission formats is available on the proposal page.

Please submit your proposal. The reviews will happen at the beginning of June.

If you have questions about Wikimania in general, please ask them on the Wikimania wiki.

On behalf of the Community Growth leadership team, Trizek (WMF), 11:44, 16 May 2019 (UTC)[reply]

Growth team updates #8

Welcome to the eighth newsletter from the Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

May was a busy month, and we apologize for a slightly late newsletter.

General news

The Growth team will begin to work with the Arabic Wikipedia community as a new target wiki. This is in addition to Korean, Czech, and Vietnamese Wikipedias.
Several members of the Growth team attended Wikimedia Hackathon. To see what we worked on and learned, read this update (in English).
Wikimania 2019 is coming up in August. The conference will include a "Community Growth" space, for sessions about how our communities expand through software and programs.

Early results from newcomer homepage release

The newcomer homepage was deployed in Czech and Korean Wikipedias on May 6 for desktop users. It is deployed in an A/B test, so that half of newcomers have access to the homepage and half do not. They access it by clicking on their username in their personal tools along the top of the window.
After about a month of usage, we see a few interesting trends. We think that the usage is going well so far, as we continue to work on the feature
- About half of users who visit the homepage click on a link or button.
- About half of users visit the homepage more than once, with about a fifth of users visiting on multiple days.
- Users are interacting with all the different modules on the page -- there is no clear favorite.
- Users have been asking questions to their mentors -- but not on the help desk.

Next steps for homepage

Because we are seeing good reactions to the homepage from the first users, we are prioritizing work that helps more users find their homepage:
- Mobile homepage: the team is currently building the mobile version of the homepage. We tested this design with five users, giving us confidence that the design is strong.
- Features to aid discovery: only a minority of newcomers who have a homepage will find their homepage on their own. The team is designing features that help newcomers learn where to find their homepage. The most important feature will point to the homepage link using a GuidedTour.
User tests showed that the most important thing to add to the homepage are clear task recommendations to help newcomers get started with editing right away. This is the module that we will be working on next.

Future of team in the next year

The Growth team has been working since September 2018, and we're now planning for the work we'll be doing for the next fiscal year, which begins in July.
Though we have not yet developed a feature that clearly increases growth in our target wikis, we believe that the features we have been developing have high potential to increase growth if we continue to work on them.
Therefore, the team will continue to work on the features we have started, and we will develop related features that improve the overall newcomer experience. These features may include:
- Improvements to how newcomers can build their user pages and develop their on-wiki identity. See initial notes here.
- Improvements to how newcomers receive notifications on-wiki and through email, so that they quickly find out if other users are contacting them.
- Processes that help newcomers get awards or recognition for good work.
- Ways for newcomers to see the activity on the wiki and find others who share their interests.
We will start discussions with communities to help us define these ideas before we work on them.

Growth team's newsletter prepared by the Growth team and posted by bot • Give feedback • Subscribe or unsubscribe.

09:02, 13 June 2019 (UTC)

Growth team updates #9

Welcome to the ninth newsletter from the Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

Opening Growth features to more wikis

The Growth team has existed for about one year. During that time, we have developed several features that we think can help increase retention. Though we are still gathering data to detect scientifically whether the features increase retention, we think that some of the features are ready to be deployed on more wikis that want to experiment with them. If your community is enthusiastic about welcoming newcomers, we encourage you to contact us so that we can verify together if your wiki is eligible.

Then, go through the checklist to start the process of getting these features:

Help panel: allow newcomers to find help and ask questions while they edit.
Welcome survey: learn what topics and types of edits newcomers are interested in.
EditorJourney: learn what workflows newcomers go through on their first day.

General news

A new quarter of the year has started, and the team has set our goals for the next three months. The most important goals are:
- Newcomer homepage: increase activity through a task recommendations module. Now that we have seen several weeks of positive activity on the newcomer homepage, we think that the most important thing to add is a way for newcomers to find tasks to work on. The challenge will be recommending the right kind of tasks at the right point of their journey.
- Newcomer homepage: increase feature discovery rate by 100%. Right now, only 20% - 30% of newcomers ever visit their homepage. We want to double that number by making sure all newcomers know how to find it.
- Help panel: increase usefulness through improvements to affordance, search, and UX flow. We have looked closely at data and anecdotes from the usage of the help panel, and we plan to pursue specific improvements to increase its effectiveness (see accompanying image of a feature that helps newcomers find responses to their questions).
Wikimania is coming up next month, which includes a "Community Growth" space. We hope to see people from all communities there to talk about how to bring newcomers into our movement.
We have started to deploy features to our team's fourth target wiki: Arabic Wikipedia. That wiki is the biggest one we target, it has a high percentage of mobile users, and also is our first right-to-left language. This will help us make sure that our features are valuable for as many types of users as possible.

Mobile homepage and early analysis

The mobile version of the newcomer homepage was deployed to Czech, Korean, and Vietnamese Wikipedias. Now, newcomers can access their homepage from both desktop and mobile devices.
We have published our first set of data about the performance of the newcomer homepage. In summary, we are happy with the homepage's performance so far. We see about half of visitors clicking on something, and the majority of them returning to the homepage multiple times.
Because we see positive usage of the homepage, we will deploy several small features in the next two weeks that help more newcomers discover their homepage (see accompanying image of a feature that helps newcomers discover their homepage from their empty Contributions page).
As listed in our goals above, we'll be starting to focus on adding task recommendations to the newcomer homepage. We'll be publishing early thoughts on this feature so that community members can give their thoughts and advice.

Growth team's newsletter prepared by the Growth team and posted by bot • Give feedback • Subscribe or unsubscribe.

14:26, 23 July 2019 (UTC)

Growth team updates #10

Welcome to the tenth newsletter from the Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

General news

Growth team features are now fully deployed in Arabic Wikipedia and Basque Wikipedia (along with Czech, Korean, and Vietnamese Wikipedias). If your community is enthusiastic about welcoming newcomers, we encourage you to contact us so that we can verify together if your wiki is eligible. Then, go through the checklist to start the process of configuring the features.
We have deployed features that help newcomers find their newcomer homepage. These features were successful, and more than doubled the number of newcomers who find their homepage. In Czech Wikipedia, 72% of newcomers visit their homepage and in Korean Wikipedia, 49% of newcomers visit their homepage.
You can now join the Growth discussion space on the Wikimedia Space. This space has been created during Wikimania, to coordinate initiatives around welcoming newcomers. Please come and say hello!

Growth at Wikimania

Several members of the Growth team attended Wikimania in Stockholm. We helped organize a conference track around Community Growth, presented about our team's work, and had many conversations with community members from around the world.
Here are the most important links:
These are some of our topline notes:
- Alignment on newcomer retention: It seems like Wikimania attendees generally believe that newcomer retention is an important problem.
- Connecting offline to online: Enthusiasm for ideas that connect our features better to offline events, such as making homepage mentors correspond to offline mentors.
- Mentor dashboard: Experienced users requested a dashboard with which they could monitor newcomers who may need help.

Newcomer tasks -- feedback needed!

The Growth team's main project right now is newcomer tasks, which will suggest easy edits for newcomers. It will be built as a new module for the newcomer homepage.
We hope that this project will help newcomers build their skills before attempting more difficult edits, such as creating new articles or adding images.
These are the three main challenges we've been working on:
- Where to find the tasks? After considering many different sources for tasks, we've decided to start by using maintenance templates, which are applied by editors on most wikis, and including tasks like copy editing, adding links, and adding references.
- How to match to interests? Research shows that users are more likely to work on articles that are related to their interests. We are currently prototyping methods to ask newcomers their interests and then find articles that match.
- How to guide the newcomer? Once a newcomer has selected a recommended article, they will need guidance on how to complete the edit. We have decided to use the help panel to provide that guidance while the newcomer edits.
We are currently engineering on this feature, and we recently published notes from user tests that give mostly positive feedback.
You can explore the design for newcomer tasks in these interactive mockups. We hope to hear from you about your thoughts on the project talk page. Do you think this could be helpful for newcomers? What are we missing?

Growth team's newsletter prepared by the Growth team and posted by bot • Give feedback • Subscribe or unsubscribe.

18:49, 2 October 2019 (UTC)

Growth team updates #11

Welcome to the eleventh newsletter from the Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

General news

Expanding to more wikis: the team is preparing to deploy Growth features to Ukrainian and Hungarian Wikipedias. Wikis that already have the features are Czech, Korean, Arabic, Vietnamese, and Basque Wikipedias. If your community is enthusiastic about welcoming newcomers, we encourage you to contact us so that we can verify together if your wiki is eligible. Then you can go through the checklist to start the process of configuring the features.
Mentor training: we tried out our first training for mentors with the Czech community, so that experienced users can build skills that help them retain newcomers.
The guide for mentors has been updated. Translations are welcomed!

Help panel results

The help panel was first deployed to newcomers in January 2019, and we have now finished analyzing data to determine its impact. A brief summary is below, and more in-depth information can be found here (in English).

In summary, although we have seen a good amount of usage of the help panel, the help panel has not shown an increase in activation (whether a user makes their first edit) or retention (whether a user returns to edit again).
This is a disappointing result, and our team has discussed potential reasons for the result and ideas for the future. Although we have many ideas for how to improve the help panel, we have decided to keep our attention on the newcomer homepage and newcomer tasks projects for the coming months.
We'll be using the help panel as part of the newcomer tasks project: using it to guide newcomers while they complete suggested edits.
We welcome questions and thoughts about this on the project's talk page.

Newcomer tasks deployment

The first version of the newcomer tasks workflow (V1.0) will be deployed in the next weeks on our 4 priority wikis. This version will suggest articles to edit based on maintenance templates. In this first version, we expect many newcomers to initiate the workflow, but not many to select articles to edit or complete edits. We expect future versions of the feature to increase those behaviors.
We're excited about this project because the majority of newcomers visit their newcomer homepage, and this will be the first element of the homepage that clearly asks the newcomer to start editing.
These are the next two versions of the feature, which are already being planned:
- V1.1 (topic matching): will allow newcomers to choose topics of interest (such as Art, Music, Sports, or Technology) to personalize their suggestions. After evaluating several approaches, we have decided to use a new ORES model built by the WMF Scoring team. The model will automatically identify the topic area of each article. We expect this to increase how often newcomers select articles to edit.
- V1.2 (guidance): once newcomers arrive on an article to edit, we will use the help panel to provide guidance about how to complete the editing task. We expect this to increase how many newcomers actually complete productive edits.
The project page includes links to the designs of the workflow, and we welcome questions and thoughts on the talk page.

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15:02, 18 November 2019 (UTC)

Growth team updates #12

Welcome to the twelfth newsletter from the Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

General news

A training for mentors has been published. The training was first tried with the Czech community, and went well.
Growth team features have been deployed to Hungarian, Ukrainian, and Armenian Wikipedias. If your community is enthusiastic about welcoming newcomers, we encourage you to contact us so that we can verify together whether your wiki is eligible. Then you can go through the checklist to start the process of configuring the features.

Productive edits from newcomer tasks

We deployed the basic workflow for newcomer tasks to our target wikis on November 20, and the early results are exciting.

About 1.5% of newcomers who visit their homepage complete the workflow and save a suggested edit. So far, this has amounted to over 450 edits, on all wikis, coming from both desktop and mobile users.
When we look at the edits that newcomers make, we see that they are largely positive! We are pleased to see that this feature does not appear to encourage vandals.
- 75% of the edits are productive and unreverted.
- 95% of the edits appear to be in good faith.
Most of the edits include copyedits and adding links, with some newcomers also adding content and references. Copyedits are suggested most strongly.
Click here to learn more specifics about the results so far.

Topic matching deployed

The results from our user tests showed us that newcomers are likely to do more suggested edits if they can choose articles related to a topic that they're interested in, such as "science", "music", or "sports".

On January 21, we deployed topic matching on our pilot wikis. Newcomers are now using it. We expect it to cause more newcomers to try suggested edits, and to keep making more of them.
In the coming weeks, we will be making improvements to the accuracy of the algorithm used to topic matching, which is part of the ORES project.

Next steps for newcomer tasks

Because we are seeing positive results from newcomer tasks, the Growth team plans to concentrate our efforts on improving the workflow and encouraging more newcomers to use it.

Guidance: next, we will be using the help panel to provide guidance to newcomers as they do suggested edits, and to prompt them to do another edit after completing their first one. In user tests for this feature, demo videos were one of the favorite features, and we will think about how these might be added.
Starting the workflow: only about 20% of newcomer who visit their homepage begin the newcomer tasks workflow. We are going to be trying out different layouts of the homepage to encourage more newcomers to try newcomer tasks.
Additional task types: we are researching methods to recommend more specific tasks to newcomers, such as specific links to add, or images that could be added to articles from Commons.

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17:39, 4 February 2020 (UTC)

Growth team newsletter #13

Welcome to the thirteenth newsletter from the Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

Join the conversation: structured tasks

We are looking for community input on a new project to make it easy for newcomers to make real article edits.

In our previous newsletter, we talked about the productive edits coming from the newcomer tasks feature. Those good results have continued: about 900 newcomers made over 5,000 suggested edits so far. We've learned that newcomers are interested in receiving suggested edits.

Now, we are thinking about how to supply them a feed of easy edits that will help more of them be successful quickly. We have a new idea called "structured tasks". This would aim to break down edits into steps that are easy for newcomers and easy on mobile devices.

In the past, certain kinds of editing tasks have been structured. For instance, adding categories through HotCat. Now, we are thinking about how to structure the editing of articles. The goal is to allow newcomers can make large content additions, especially from their mobile devices.

Please visit the project page and respond to the discussion questions listed on the talk page. You are welcome to show this project to others in your community. You can help by translating the materials to your language so that more voices can join in. We will be having this conversation until June 18.

Expanding to more wikis

We have expanded to six new wikis, and are looking for more interested communities.

In the last two months, we deployed Growth features to six new wikis: Ukrainian, Serbian, Hungarian, Armenian, and Basque Wikipedias, and French Wiktionary. Newcomers from these wikis have already contributed over 600 edits through Growth features.

We want to expand to more wikis in the coming months, and we are looking for interested communities. French Wikipedia already agreed and will be the next one to join the experiment. We will contact several other wikis in the coming weeks to offer them to participate.

Do you think the Growth Team features would be a good addition to your wiki? Please see this translatable summary of Growth features. You can share with your communities and start a discussion. Then, please contact us to begin the process!

Other updates

Work continues on improving newcomer tasks and the homepage.

In March, we deployed an upgrade to the topic matching in newcomer tasks. The current version offers 39 different topics using new ORES models.
In April, we completed an A/B test of two homepage configurations. We learned that more newcomers will attempt suggested edits if the module is made more prominent. We are implementing those learnings in our next test. See the full results here.
We are currently working on guidance for newcomer tasks. It will use the help panel to guide newcomers through completing easy edits.
Our next step is to create new configurations of the homepage. The goal is to encourage more newcomers to begin doing suggested edits.

As usual, we are still welcoming your feedback and questions about our features. Please contact us on the project talk page!

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14:29, 18 May 2020 (UTC)

Growth team newsletter 14

Welcome to the fourteenth newsletter from the Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

Success with guidance

We deployed the "Guidance" feature on June 15.

This feature uses the help panel to explain what to do after selecting a suggested edit. For instance, if a newcomer selects a copyedit task, they are guided on what sorts of errors to look for. They can see examples of how to rewrite the text. You can try this feature on test.wikipedia.org. First enable the homepage and the help panel in your preferences there.

Since we launched "Guidance", the data we collected show good results (see image). Now, we see more users completing suggested edits than before Guidance was deployed.

Structured tasks

Structured tasks is a project that aims to break down editing workflows into a series of steps. We hope newcomers can accomplish these tasks easily.

In the previous newsletter, we asked for feedback from community members on the idea. We had a good discussion in six languages with 35 community members (summary here). We have now posted new design mockups. We hope community members can check the mockups out and react to them (in any language). They are posted along with some of the main questions we are thinking about as we continue to refine our plans.

Other technical updates

We are currently working on Variants C and D (adjacent image) of the homepage. The goal is to increase the number of newcomers who start the newcomer tasks workflow. This is the team's main project at the moment.
We've made it easier to hide the help panel when not needed. [1]
The welcome survey has a new question for people who created their account: language skills. The goal is to find out how many newcomers know multiple languages, so that we can learn whether it is a good idea to integrate Content Translation as a newcomer task. To make room for this question, we removed one that is not being used. [2]

Community outreach

We continue to engage with more communities. We recently deployed the Growth features to Persian, Hebrew, and Russian Wikipedias. Learn more about getting the features.
If your community is having a remote event, and you are interested in hearing from the Growth team, please contact us! We have already participated to two community events online:
- The Polish Wikiconference (recording on Google Drive)
- The Celtic Knot 2020 (video available on Youtube).

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09:33, 7 September 2020 (UTC)

Growth team updates #15

Welcome to the fifteenth newsletter from the Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

Variants C and D deployed

Variants C and D are two new arrangements of the newcomer homepage. We hope they will increase the number of users using suggested edits. They both make suggested edits the clear place where newcomers should get started on the page. They have some differences in their workflows, because we want to test which design is better. We deployed these variants on October 19; half of newcomers get each variant. After about 5 weeks, we will analyze the data from the tests. The goal is to determine which variant is helping more newcomers to make more suggested edits. We will identify the better variant and then use it with all newcomers.

Structured tasks: add a link

As we discussed in previous newsletters, the team is working on our first "structured task": the "add a link" task. After community discussion on design ideas, we ran user tests on the mobile designs. We decided on the design concept we want to use moving forward: Concept A. We're now engineering the backend for this feature. Next, we will be running user tests for desktop designs.

Learn more about the findings.

Community news

We recently deployed the Growth features to Polish, Portuguese, Swedish and Turkish Wikipedias. 18 wikis now have Growth features. Learn more about getting the features.
Have you recently checked if all interface messages are translated for your language?

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10:09, 1 November 2020 (UTC)

Growth team updates #16

Welcome to the sixteenth newsletter from the Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

Growth features show impact

Newcomer task experiments results

The team recently published our analysis of the impact of newcomer tasks. We are happy to announce that we found that the Growth features, and particularly newcomer tasks, lead to increased editing from newcomers.

In November 2019, the Growth team added the "newcomer tasks" feature to the newcomer homepage. After six months, we collected data from Arabic, Vietnamese, Czech, and Korean Wikipedias. We analyzed the overall impact of the Growth features, including newcomer tasks.

This analysis finds that the Growth features lead to increases in:

the probability that newcomers make their first article edit (+11.6%)
the probability that they are retained as editors
the number of edits they make during their first couple of weeks on the wiki (+22%)

We also find that the quality of their edits, as measured by revert rate, is comparable to that of a control group.

The number of suggested edits completed by each wiki each week, going from December 2019 to November 2020, with a line for the total.
The number of distinct users completing suggested edits by each wiki each week, going from December 2019 to November 2020.

Because of these results, we think all Wikipedias should consider implementing these features. Learn more about how to get them.

You can find more details about this experiment on the report page. Please post any feedback or questions on the talk page

General metrics

As of November 2020, across all wikis where the features have been deployed:

more than 5,000 newcomers have made more than 40,000 edits using Newcomer tasks.
more than 14,000 questions have been sent to volunteer mentors by more than 11,000 users.
more than 2,000 questions have been asked on help desks by more than 1,500 users.

Learn more about Growth results here, and please post any feedback or questions on the talk page.

Variants C and D

Variants C and D are two new arrangements of the newcomer homepage. We deployed them in October. After six weeks of these variants being deployed, we can see that they have led to increased interactions with newcomer tasks. Next, we will determine which variant is best and use that for all newcomers.

News for mentors

A separate list for workshops hosts

During workshops organized by education programs through the communities, workshops hosts like to mentor people they train on wiki. Several wikis requested to have a way to claim their mentees without having other newcomers being randomly being assigned to them. To address this need, a separate list can be created on wiki, for mentors that wish to claim mentees, but prefer not to have random mentees being assigned to them. Learn more about this feature.

Claiming multiple mentees at once

Mentors can use Special:ClaimMentee to claim a newcomer as their mentee. The feature now allows mentors to claim multiple newcomers at once.

Community news

The help panel allows people to post a message to the local help desk while editing. Previously, the tool always posted messages to the bottom of help desks. Wikis are now able to configure it to display new messages at the top of the help desk page. T261714

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14:22, 7 December 2020 (UTC)

Growth team newsletter #17

Welcome to the seventeenth newsletter from the Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

Structured tasks

Add a link: the team is continuing to engineer on our first "structured task", which will break down the workflow of adding wikilinks to articles, and assist newcomers with an algorithm to identify words and phrases that could be made into links.

Add an image: even as we build our first structured task, we have been thinking about the next one. "Add an image" is a structured task in which newcomers would be recommended images from Wikimedia Commons to add to unillustrated articles. This is an ambitious idea with many details to consider. We have already learned a lot from community members, and we encourage everyone to look at the project page and join the discussion.

Moving forward: more wikis to get the features

Last November, our team published the analysis of the impact of newcomer tasks. We announced that we found that the Growth features, and particularly newcomer tasks, lead to increased editing from newcomers. Because of these results, we believe all Wikipedias should implement these features.

We have started to contact more wikis to deploy the features, including Wikipedias of all sizes. Bengali Wikipedia recently began using Growth features, and Danish, Thai, Indonesian, and Romanian Wikipedias will be coming soon. Please contact us if you have questions regarding deployment.

We are looking for translators who can help by translating the interface. Translating is done on Translatewiki.net (it requires a different account that your Wikimedia one). Communities that already have the Growth features being deployed are invited to check on the translations. Access translations here.

Variant testing

As mentioned in our previous newsletter, we ran a test of two variants of the newcomer homepage, meant to find a version that increases users completing suggested edits. We have completed the experiment, and learned that one of the variants leads to more edits on desktop while the other leads to more edits on mobile. Therefore, we will deploy the strongest variants for each platform to all newcomers.

News for mentors

Mentor dashboard: we have interviewed mentors from several communities as we plan a mentor dashboard feature, which would help mentors track the progress of their mentees. We encourage all mentors to share their thoughts on tools that would help them.

Magic word for mentors: it is now possible to use a magic word, {{#mentor}}, to display the name of a given newcomer's mentor. This can be used on welcome messages, userboxes, etc.

Help panel questions going to mentors: in most wikis, newcomers using the help panel ask questions to the help desk. On Czech Wikipedia, we have experimented with sending these questions to mentors instead. This simplifies the newcomer experience, and only led to a increase in mentorship questions of about 30%. We tried this in Arabic, Bengali, French and Vietnamese Wikipedias, and we are making it the default experience.

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16:02, 3 March 2021 (UTC)

Growth Newsletter #18

Welcome to the eighteenth newsletter from the Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in mid-size Wikimedia projects.

Structured tasks

"Add a link" is now being tested in production and is nearing release on our four pilot wikis (Arabic, Czech, Vietnamese, and Bengali Wikipedias). We'll be doing final tests this week and next week, and then plan to deploy to the four wikis either during May 24 week, or May 31 week. After two weeks, we will analyze the initial data to identify any problems or trends. We expect that this feature will engage new kinds of newcomers in easy and successful edits. If things are going well after four weeks, we'll progressively deploy it to the wikis with Growth features.

News for mentors

We are currently working on a Mentor dashboard. This special page aims to help mentors be more proactive and be more successful at their role. The first iteration will include a table that shows an overview of the mentors current mentees, a module with their own settings, and a module that will allow them to store their best replies to their mentees questions.
We've conducted our quarterly audit on Growth's four pilot wikis to see the activity of mentors. It appears that the vast majority of mentors are active.

Community configuration

We are working on project to allow communities to manage the configuration of the Growth features on their own. In the past, communities have needed to work directly with the Growth team to set up and alter the features. We plan to put this capability in the hands of administrators, through an easy-to-use form, so that the features can be easily tailored to fit the needs of each community. While we developed it initially for Growth features, we think this approach could have uses in other features as well. We'll be trying this on our pilot wikis in the coming weeks, and then we'll bring it to all Growth wikis soon after. We hope you check out the project page and add any of your thoughts to the talk page.

Scaling

Growth features are now available on 35 wikis. Here is the list of the most recent ones: Romanian Wikipedia, Danish Wikipedia, Thai Wikipedia, Indonesian Wikipedia, Croatian Wikipedia, Albanian Wikipedia, Esperanto Wikipedia, Hindi Wikipedia, Norwegian Bokmål Wikipedia, Japanese Wikipedia, Telugu Wikipedia, Spanish Wikipedia, Simple English Wikipedia, Malay Wikipedia, Tamil Wikipedia, Greek Wikipedia, Catalan Wikipedia.
A new group of Wikipedias has been defined for the deployment of Growth features. Please contact us if you have questions about the deployment process, or if your community likes to get the features in advance.
After discussion with the English Wikipedia community, the Growth features will be tested on a small percentage of new accounts. At the moment, registered users can test the features by turning them on in their preferences.

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15:23, 17 May 2021 (UTC)

Growth Newsletter #19

Welcome to the nineteenth newsletter from the Growth team!

The Growth team's objective is to work on software changes that help retain new contributors in Wikimedia projects.

Structured tasks

"Add a link" is the team's first structured task. It uses machine-learning to suggest wikilinks as easy edits for newcomers. It was deployed in May 2021 on four Wikipedias and then in July on eight more Wikipedias after we evaluated the initial results. So far, we've seen a high level of engagement from newcomers. Communities that have the feature suggested valuable ideas for improvement. We'll work on improvements and then contact more communities to deploy it.
"Add an image" is the team's second structured task, currently in development. It is an editing task that suggests Commons images for unillustrated Wikipedia articles. We have conducted many community discussions and tests. Then, we've decided to build a first prototype. We'll first deploy it only to our pilot Wikipedias, to learn whether newcomers can be successful with the task. The project page contains links to interactive prototypes. We are very interested to hear your thoughts on this idea as we build and test the early versions. These prototypes have already been tested by newcomers, in English and Spanish.

News for mentors

The Mentor dashboard is available at our pilot wikis: Arabic, Czech, and Bengali Wikipedias. It will soon be available at a few more volunteering wikis, as a test. [3]
At wikis where the mentor dashboard is deployed, a new filter is available for mentors. Mentors can monitor their mentees' activity in Watchlist and RecentChanges, so they can help support their mentees' work. For privacy reasons, this filter can't be accessed by someone else than the mentor itself. This filter only filters mentees assigned to the mentor. This filter is not visible for people who are not listed as mentors [4]

Community configuration

Communities now have the ability to configure how Growth features behave on their own wikis. At Special:EditGrowthConfig, community members can add a list of volunteer mentors, alter the templates used for suggested edits, update help links, and more. This special page is editable by administrators and interface admins.

Scaling

We are proud to announce that all Wikipedias now have the Growth features! Thank you to all the community members who helped the team build the features and bring them to their wikis. The only exception is Chinese Wikipedia (zh), for technical reasons. [5]
The wikis that have Growth features deployed have been part of A/B testing since deployment, in which some newcomers did not receive the new features. Now, all of the newcomers on 280 of the smallest of those Wikipedias have the features. [6][7]
A test is undergoing at English Wikipedia: 25% of newcomers receive the Growth features. The results from this test will be part of a discussion of how to proceed on that wiki.
Now that Growth features are available at Wikipedia, the Growth team considers to extend them to other projects. Some Wikisource users have expressed some interest in getting Growth features. There is currently a discussion about implementing them on Wikisource.

News for communities

Do you have questions about the Growth features? This translatable FAQ contains answers to the most common questions about the Growth team work.
The Growth features were recently used in a test amongst Latin American donors to give donors the opportunity to learn to edit. You can see the results here.
Interface translations are important for newcomers. Please help for your language, by translating or copyediting interface translations for the Growth features.
Help:GettingStarted was a feature developed in 2013, which directed newcomers to articles that needed editing. We recently removed this feature from all wikis, because it has been replaced by the Growth features.

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18:36, 26 October 2021 (UTC)