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Virgil Boyd

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Virgil Boyd
Born
Virgil Edward Boyd

(1912-07-08)July 8, 1912
DiedFebruary 11, 2011(2011-02-11) (aged 98)
Alma mater
  • American Business College
Occupation
Years active1931–1972
Spouse
  • Bernice Nelson
    (m. 1935; died 2006)
[1]
Children2

Virgil Edward Boyd (July 8, 1912 – February 16, 2011) was an American automobile executive who was president of the Chrysler Corporation from 1966 to 1970 and vice chairman from 1970 to 1972.

Early life

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Boyd was born July 8, 1912, on a farm near Benton, Kansas and grew up outside of Blencoe, Iowa.[2] He grew up close to poverty and his father lost his farm during the Great Depression.[3] Boyd graduated from the American Business College in Omaha, Nebraska in 1931 and went to work in the accounting department of the General Motors Acceptance Corporation.[2]

Career

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Nash/AMC

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In 1937, Boyd joined Nash-Kelvinator as manager and comptroller of its Omaha branch office. In 1944, he became manager of the company's central office in Detroit.[2] From 1947 to 1954, he owned and operated dealerships in Sioux City, Iowa and Alliance, Nebraska, first selling Nash vehicles, then switching to Buicks.[4][3] In 1954, Nash-Kelvinator merged with the Hudson Motor Car Company to form the American Motors Corporation and Boyd was named special assistant to the company's executive vice president, George W. Romney.[5][6][3] In 1956, he was appointed general sales manager of AMC's Hudson division.[7] Later that year he was named field sales manager for Hudson, Nash, and Rambler.[8] In 1961, he succeeded Roy Abernethy as vice president in charge of automotive sales.[9]

Chrysler

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In 1962, Lynn A. Townsend took over as president of Chrysler Corporation amid a conflict of interest scandal and lagging sales. Soon thereafter, he brought Boyd on as vice president and general sales manager.[10] He was the company's number three officer behind chairman George H. Love and Townsend.[3] Under Boyd's leadership, Chrysler more than doubled its sales, going from 719,933 vehicles sold in 1961 to 1,612,321 in 1965. Its market share grew from 10.8% to 15.7% during that same time. The number of Chrysler dealerships grew from 5,600 to 6,600 under Boyd.[3]

In 1966, Boyd was promoted to president, with Townsend becoming chairman and remaining chief executive.[3] In 1968, Chrysler had its best sales year to date, which Townsend credited to Boyd's work. Sales dropped sharply the following year and in January 1970, Boyd was removed as president and named to the newly created post of vice chairman, a role that centered around civic and consumer affairs.[11] He retired from Chrysler on September 30, 1972.[4]

Other work

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Outside of the automotive industry, Boyd was a trustee of Grace Hospital, chairman of the board of trustees of Alma College, and a director of Parke-Davis and the Budd Company.[2]

Later life

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Boyd and his wife retired to Arizona, residing first in Litchfield Park then in Sedona. Boyd died on February 16, 2011, in Sedona.[2]

References

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  1. ^ "Bernice Nelson Boyd". Legacy.com. Retrieved January 27, 2024.
  2. ^ a b c d e "Virgil Edward Boyd". Arizona Republic. February 21, 2011.
  3. ^ a b c d e f "Executives: Changes at Chrysler". Time. December 9, 1966. Retrieved January 27, 2024.
  4. ^ a b "Boyd Will Retire Sept. 30 As Chrysler Vice Chairman". The New York Times. June 14, 1972.
  5. ^ Flory, J. Kelly (2008). American Cars, 1946–1959: Every Model, Year by Year. McFarland. p. 545. ISBN 978-0-7864-5230-9.
  6. ^ "Business Notes". The New York Times. July 25, 1954.
  7. ^ "Business Notes". The New York Times. March 28, 1956.
  8. ^ Stanton, Harry (October 21, 1956). "The New 14-Inch Wheels: What They Mean to You". The Boston Globe.
  9. ^ Reid, John Jr. (November 26, 1961). "Chrysler Unveils Its 300-H 1962 Sports Touring Model". The Boston Globe.
  10. ^ Rutter, Richard (October 28, 1962). "A Corporate Profile: Chrysler Turning Onto Comeback Road". The New York Times.
  11. ^ O'Donnell, Laurence (January 9, 1970). "Chrysler Selects John J. Riccardo To Be President". The Wall Street Journal.
Business positions
Preceded by President of the Chrysler Corporation
December 1, 1966–January 8, 1970
Succeeded by