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WLLI (FM)

From Wikipedia, the free encyclopedia
WLLI
Simulcasting WLYE-FM Glasgow
Broadcast areaBowling Green, Kentucky
Frequency102.3 MHz
BrandingBig Willie
Programming
FormatCountry
AffiliationsFox News Radio
Real Country (Westwood One)
Ownership
OwnerRoyse Radio, Inc
WCLU, WLYE-FM
History
First air date
August 1, 1964 (as WLOC-FM)
Former call signs
  • WLOC-FM (1964–1996)
  • WMCC (1996–1998)
  • WCLU-FM (1998–2021)
  • WBVA (2021–2022)
Call sign meaning
"Willie"
Technical information[1]
Licensing authority
FCC
Facility ID61047
ClassA
ERP2,800 watts
HAAT125 meters
Transmitter coordinates
37°10′41″N 85°55′15″W / 37.17806°N 85.92083°W / 37.17806; -85.92083
Translator(s)98.5 W253BN (Glasgow)
Links
Public license information
WebcastListen Live
WebsiteWLLI website

WLLI (102.3 MHz) is an FM radio station broadcasting a country music format. Licensed to Munfordville, Kentucky, United States, the station serves the Bowling Green area. The station is currently owned by Royse Radio, Inc.[2]

History

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The station first signed on the air as WLOC-FM on August 1, 1964.[3] The station initially simulcast programming from its then-AM sister station WLOC (1150 kHz). On April 2, 1979, it began broadcasting a Variety format, featuring a mix of country and adult contemporary music. The station became solely a Hot AC-formatted station when the callsign became WMCC on January 30, 1996.[4] It was acquired by Jacor in 1997. The station changed its call sign to WCLU-FM in May 1998, two months after being acquired by its current owner, Royse Radio, Inc., to match that of Glasgow-based sister station WCLU. The adult contemporary format remained with the station.

On April 1, 2021, WCLU-FM rebranded as "Beaver 102.3/98.5" and changed its call sign to WBVA, using similar imaging to Forever Communications's WBVR-FM (96.7 MHz) in Bowling Green.

On February 1, 2022, the station changed its call sign to WLLI. On February 4, 2022, WLLI changed its format from country to a simulcast of classic country-formatted WLYE-FM (94.1 MHz) in Glasgow, branded as "Willie Country".[5]

References

[edit]
  1. ^ "Facility Technical Data for WLLI". Licensing and Management System. Federal Communications Commission.
  2. ^ "WLLI Facility Record". United States Federal Communications Commission, audio division.
  3. ^ FCC history card for WLLI
  4. ^ "WLLI Call Sign History". United States Federal Communications Commission, audio division.
  5. ^ "Willie Triples Up In Southern Kentucky". Radioinsight. February 4, 2022.
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