Yodo1

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Yodo1, Ltd.
Company typePrivate
IndustryVideo games
FoundedNovember 2011; 12 years ago (2011-11)
Founders
  • Henry Fong
  • James LaLonde
Headquarters
Beijing
,
China
Key people
  • Henry Fong (CEO)
  • James LaLonde (CEO)
Websiteyodo1.com

Yodo1, Ltd. is a mobile game publisher based in Beijing and founded in 2011. Yodo1 publishes games in the Chinese and global market. As of February 2022, games published by Yodo1 have been played by over 1,5 billion users.[1][2]

History[edit]

Yodo1 was founded in November 2011 by two software industry and game enthusiasts: Henry Fong and James LaLonde. They are co-founders and co-CEOs of the company[3][4][5][6][7][8][9]

In a June 2012 round of seed funding led by Chang You Fund managing partner Zhi Tan, Yodo1 raised US$2 million from Chang You Fund.[10] In June and August 2012, Yodo1 partnered with Robot Entertainment and HandyGames, respectively, to release their games in China.[10][11] The company raised a further $5 million in a series A round from SingTel Group (the leader) and Chang You Fund in April 2013, and $11 million in a series B round led by GGV Capital in December 2013.[12][13]

In 2014, the company launched its gaming and social media network KTplay after partnering with Alibaba.[14][15][16][17] In 2016, Yodo1 published the zoo adventure game Rodeo Stampede.[18]

In 2018, Yodo1 launched its Managed Ad Services (MAS), an SDK to facilitate developers in the integration and optimization of ads in their games.[19][20] Additionally, the company helps game developers collaborate with intellectual property (IP) holders to integrate popular characters and IPs into their mobile games.[21]

By the end of 2020, the company transitioned into a fully remote work environment.[22][23] In November 2023, announced that it would be eliminating fixed hours and employees would be able to set their own work hours and schedules.[24]

Notable games published by Yodo1 include Rodeo Stampede, Ski Safari, Hang Line, Animal Revolt Battle simulator, Crossy Road and Steppy Pants.[25][26]

References[edit]

  1. ^ Forde, Matthew (October 7, 2019). "Yodo1 published games have been played by more than one billion users". Pocket Gamer.biz.
  2. ^ "Yodo1 – Ten years, ten voices". pocketgamer.biz. 2022-02-03. Retrieved 2024-02-06.
  3. ^ "About Us". Yodo1.
  4. ^ Perez, Sarah (28 June 2012). "Yodo1 Raises $2 Million To Help Game Developers Enter China". TechCrunch. Archived from the original on 13 March 2016. Retrieved 25 June 2017.
  5. ^ "Henry Fong, Yodo1 Ltd: Profile and Biography". Bloomberg.com. Retrieved 2024-02-06.
  6. ^ "Meet the Lead Management Team". Yodo1.
  7. ^ "James LaLonde 郎龙杰". The Beijing Center 北京中国学中心. Retrieved 2024-02-06.
  8. ^ Savitz, Eric. "5 Things You Need To Know About Chinese Social Media". Forbes. Retrieved 2024-02-06.
  9. ^ "China game developers battle crackdown on content". www.ft.com. Retrieved 2024-02-06.
  10. ^ a b Perez, Sarah (28 June 2012). "Yodo1 Raises $2 Million To Help Game Developers Enter China". TechCrunch. Archived from the original on 13 March 2016. Retrieved 25 June 2017.
  11. ^ De Vere, Kathleen (August 16, 2012). "Exclusive: Full-service Chinese publisher Yodo1 signs up Germany's HandyGames". Adweek. Archived from the original on December 11, 2018. Retrieved October 21, 2019.
  12. ^ Maiberg, Emanuel (18 April 2013). "Yodo1 raises $5M in Series A funding, CEO Henry Fong on the company's partner selection process". Adweek. Archived from the original on 11 December 2018. Retrieved 21 October 2019.
  13. ^ Cutler, Kim-Mai (10 December 2013). "Cross-Cultural Mobile Games Publisher Yodo1 Raises $11M Led By GGV Capital". TechCrunch. Archived from the original on 21 August 2016. Retrieved 25 June 2017.
  14. ^ Takahashi, Dean (2014-12-09). "China's KTplay mobile social network drives 60M game downloads in 4 months". VentureBeat. Retrieved 2024-02-06.
  15. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2024-02-06.
  16. ^ "New Mobile Social Platform KTplay Earns 60 Million Installs in China in 4 Months, Draws 5.2M Peak Daily Users in October". Yahoo Finance. 2014-12-09. Retrieved 2024-02-06.
  17. ^ "Alibaba Group backs KTplay social gaming platform". GamesIndustry.biz. 2014-12-10. Retrieved 2024-02-06.
  18. ^ Le, Khai Trung (2022-04-25). "How "contrarian" Rodeo Stampede survived the hypercasual wild years". pocketgamer.biz. Retrieved 2024-02-06.
  19. ^ "MAS Overview". Knowledge Base. Retrieved 2024-02-06.
  20. ^ "How Keplerians saved time and bagged more money with Yodo1's managed ad service". pocketgamer.biz. 2019-11-05. Retrieved 2024-02-06.
  21. ^ "Battle of Balls meets Transformers in Chinese crossover". pocketgamer.biz. 2021-06-11. Retrieved 2024-02-06.
  22. ^ "Yodo1 – Ten years, ten voices". pocketgamer.biz. 2022-02-03. Retrieved 2024-02-06.
  23. ^ "Yodo1 announces transition to a fully remote company from 1st December, 2020". pocketgamer.biz. 2020-10-16. Retrieved 2024-02-06.
  24. ^ "Yodo1 Sets a New Standard for Remote Companies by Eliminating Work Hours". markets.businessinsider.com. Retrieved 2024-02-06.
  25. ^ "Yodo1 published games have been played by more than one billion users". pocketgamer.biz. 2019-10-07. Retrieved 2024-02-06.
  26. ^ "Android Apps by Yodo1 Games on Google Play". play.google.com. Retrieved 2024-02-06.

External links[edit]

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