Draft:Outline of advertising

The following outline is provided as an overview of and topical guide to advertising:

Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.

What type of thing is advertising?

Advertising can be described as all of the following:

• An application of communication –
• A business activity –
  • A method of marketing – business process of creating relationships with and satisfying customers.

Types of advertising and advertisements

• Aerial advertising
• Barn advertisement
• Comparative advertising
• Contextual advertising
• Forehead advertising
• Gladvertising
• Guerrilla marketing
• In-flight advertising
• In-game advertising
• Informative advertising
• Local advertising
• Non-commercial advertising
• Online advertising
• Out-of-home advertising
• Parody advertisement
• Performance-based advertising
• Prommercial
• Radio advertisement
• Recruitment advertising
• Shock advertising
• Social network advertising
• Space advertising
• Television advertisement
• Virtual advertising

History of advertising

History of advertising

Advertising methods

• Ad-ID –
• Advertainment –
• Advertising in video games –
• Angel dusting –
• Bait-and-switch –
• Celebrity branding –
• Media clip –
• Consumer-generated advertising –
• DAGMAR marketing –
• Debranding –
• Display window –
• Dolly Dimples (Utah) –
• Doorbuster –
• Employee pricing –
• FAST marketing –
• Fear pattern –
• Freebie marketing –
• Hard sell –
• Product demonstration –
• Incomplete comparison –
• Inconsistent comparison –
• Location-based advertising –
• Loss leader –
• Pay-per-call advertising –
• Promotional merchandise –
• Repetition variation –
• Roll-in –
• Soft sell –
• Surrogate advertising –
• Testimonial –
• Trailer (promotion) –
• Transfer (propaganda) –
• Transpromotional –
• Trojan horse (business) –
• Unipole sign –
• Video in print –

Advertising awards

• ADDY Awards
• British Television Advertising Awards
• Clio awards
• Cresta International Advertising Awards
• London International Awards

Advertising organizations

• The Ad Club
• Advertising Association
• The Advertising Club of New York
• Advertising Research Foundation
• Advertising Self-Regulatory Council
• Advertising Specialty Institute
• Advertising Standards Authority (United Kingdom)
• Advertising Standards Board of Finance
• Advertising Standards Council of India
• Advertising Women of New York
• American Association of Advertising Agencies
• AMIN Worldwide
• Associated Motion Picture Advertisers
• Association of Independent Commercial Producers
• Association of National Advertisers
• Australian Association of National Advertisers
• Broadcast Advertising Standards Board of Finance
• Cabletelevision Advertising Bureau
• Center on Media and Child Health
• Children's Advertising Review Unit
• Commercial Closet Association
• Committee of Advertising Practice
• Digital Kitchen
• Digital Place-based Advertising Association
• E3 Agency Network
• The Electronic Cable Committee
• History of Advertising Trust
• Hook Advertising
• Institute of Practitioners in Advertising
• Interactive Advertising Bureau
• Internet Advertising Bureau
• Japan Advertising Photographers' Association
• National Advertising Division
• Outdoor Media Association
• OVAB Europe
• Philippine Advertising Congress
• Radio Advertising Bureau (UK)
• Radio Advertising Bureau (US)
• Sphinx Club (New York)
• Television Bureau of Advertising
• Utenti Pubblicità Associati
• World Federation of Advertisers

Advertising publications

Books about advertising

• Buyology
• Confessions of an Advertising Man
• Digital Doesn't Matter
• A Guide to Window-Dressing

Persons influential in advertising

• Leo Burnett
• Leon Carr – composer of jingles, like "Sometimes you feel like a nut".
• Milton Glaser
• Chip Kidd
• Larry Page
• Paul Rand
• Rosser Reeves
• Massimo Vignelli
• John Wanamaker
• Mark Zuckerberg

See also

• Outline of marketing

External links

• Advertising Educational Foundation, archived advertising exhibits and classroom resources
• Hartman Center for Sales, Advertising & Marketing History at Duke University
  • Duke University Libraries Digital Collections:
    • Ad*Access, over 7,000 U.S. and Canadian advertisements, dated 1911–1955, includes World War II propaganda.
    • Emergence of Advertising in America, 9,000 advertising items and publications dating from 1850 to 1940, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.
    • AdViews, vintage television commercials
    • ROAD 2.0, 30,000 outdoor advertising images
    • Medicine & Madison Avenue, documents advertising of medical and pharmaceutical products
• Art & Copy, a 2009 documentary film about the advertising industry