Talk:Logitech

Picture

The current picture seems a bit old. Shouldn't we post it of one of their leading products, such as the G5 or MX1000? Also, this is an article focusing on Logitech. I don't think there should be a Microsoft product right next to it. If anyone has a G5, mind posting a picture? My Logitech mouse is certainly a little bit more modern, but the G5 is probably their most well known product. --EndTasked 00:51, 29 May 2006 (UTC)

Fixed! njan 17:42, 7 September 2006 (UTC)

As of Dec 2019, the main picture of the article shows a grandiose complex, with the caption "Logitech's headquarters". That picture is actually of the entire EPFL campus in Lausanne, Switzerland: the Logitech's offices (not sure it's the headquarters) are one small building barely visible in the top right corner. Meaning, it's actually this building. I sometimes visit the area; if I can, next time I will take a picture with no copyrights attached, as a replacement. 85.218.35.184 (talk) 03:26, 7 December 2019 (UTC)

As of Dec 2019, the main picture of the article showed a grandiose complex, with the caption "Logitech's headquarters". That picture was actually of the entire EPFL campus in Lausanne, Switzerland. I replaced it with a public domain picture that shows the real offices. Amicotoni (talk) 10:10, 6 August 2020 (UTC)

@Amicotoni: Looks good, Thanks! ···日本穣 · 投稿 · Talk to Nihonjoe · Join WP Japan! 16:48, 10 August 2020 (UTC)

Logitech Page Refresh -

Hello! So sorry that my first request wasn't clear enough @spintendo! Here are the reasons and verbatim text for each claim being changed.

Edit request

1. Please remove the last sentence in the opening section:' The name Logitech is derived from the French word for software, "logiciel".[3] In Japan, Logitech was established as Logicool to avoid conflict with the Logitec brand. 2. Reason for change being made:' This isn't general information about the Logitech brand, it is a part of the brand's history and should be included in the history section. Additionally, the Logicool information is not cited and therefor should not be listed. 1. Please remove the second sentence in the history section:' For a time during its formative years, Logitech's Silicon Valley offices occupied space at 165 University Avenue, Palo Alto, California, home to a number of noted technology startups.[6] '2. Please add the following claim as the second sentence in the history section:' The founders chose the name Logitech based on the French word for software, “logiciel” 3. Using as the reference: Campbell-Dollaghan, Kelsey. "The Life and Untimely Death of Technology's Weirdest Logo". Gizmodo. Gizmodo. Retrieved July 30, 2019. 4. Reason for change being made: The original information was not particularly relevant to Logitech as a company. It is not where their office currently is, or where they were founded. The information of where their name came from is a much more relevant piece of history. 1. Please remove the third sentence in the history section:' In 2007, Logitech licensed Hillcrest Labs' Freespace motion control technology to produce the MX Air Mouse, which allows a user to use natural gestures to control a PC.[7][8] '2. Please add the following claim as the third sentence in the history section:' The company was originally focused on software, and wanted to develop a software product that would let users interact with a computer visually. Logitech realized that the computer mouse was a growth opportunity, and their decision to produce one became a turning point for the company. Logitech introduced its first hardware device, the P4 mouse, for users of graphic software in 1982 3. Using as the reference: Logitech History" (PDF). Logitech.com. Logitech. Retrieved July 30, 2019. Hitt, Michael; Duane, Ireland; Hoskisson, Robert (2014). Strategic Management: Concepts and Cases: Competitiveness and Globalization. Cengage Learning, 2014. p. 273. ISBN 9781305142732. 4. Reason for change being made: Logitech made other hardware advancements. It's out of place and doesn't tell a cohesive story to include just one achievement. 1. Please remove the fourth sentence in the history section: In August 2008, Logitech acquired Ultimate Ears, supplier of custom in-ear monitors for professional musicians and Bluetooth speakers for the consumer market.[9] '2. Please add the following claim as the fourth sentence in the history section:' Since then, Logitech has expanded its product portfolio far beyond computer mice. In 1988, the company produced its first non-mouse peripheral, a handheld scanner. 3. Using as the reference: "Logitech International S.A. History". Funding Universe. Funding Universe. Retrieved July 30, 2019. 4. Reason for change being made: A majority of this History section is just acquisitions the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post 1. Please remove the fifth sentence in the history section: In December 2009, Logitech acquired video conferencing equipment maker Lifesize Communications.[11] '2. Please add the following claim as the fifth sentence in the history section:' Over the coming years, Logitech introduced products to their portfolio including computer keyboards, a digital still camera, a headphone/microphone, a joystick gaming peripheral, and a webcam on a flexible arm. 3. Using as the reference: Hitt, Michael; Duane, Ireland; Hoskisson, Robert (2014). Strategic Management: Concepts and Cases: Competitiveness and Globalization. Cengage Learning, 2014. p. 273. ISBN 9781305142732 4. Reason for change being made: Primary source. Also, a majority of this History section is just acquisitions the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post 1. Please remove the sixth sentence in the history section: In July 2011, Logitech acquired the mobile visual communications provider, Mirial.[12] '2. Please add the following claim as the sixth sentence in the history section:' Starting in 1981, founders Daniel Borel and Pierluigi Zappacosta shared CEO duties. However, in 1997, Zappacosta left Logitech to become chairman of Digital Persona Inc. and Borel retired to the position of company chairman the following year 3. Using as the reference: "Logitech International S.A. History". Funding Universe. Funding Universe. Retrieved July 30, 2019. 4. Reason for change being made: A majority of this History section is just acquisitions the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post 1. Please remove the seventh sentence in the history section: In January 2013, Bracken Darrell became Logitech’s chief executive officer and then CEO Guerrino De Luca continued as Logitech’s chairman of the board.[13] '2. Please add the following claim as the seventh sentence in the history section:' Logitech then brought in Guerrino De Luca, a former executive at Apple Computer, to fill the role of CEO in 1998 3. Using as the reference: "Logitech International S.A. History". Funding Universe. Funding Universe. Retrieved July 30, 2019. 4. Reason for change being made: There were multiple changes in leadership at this point in time, which are not accurately reflected here. 1. Please remove the eighth sentence in the history section: In January 2016, Logitech spun off the video conferencing equipment maker Lifesize.[14][15][16] '2. Please add the following claim as the eighth sentence in the history section:' De Luca lead the company for over a decade, before Gerald Quindlen took on the role in 2008. Quindlen held the CEO position until 2012, when the company began to experience net losses and profits began to take a downturn due to a changing technology market and distribution issues in Europe 3. Using as the reference: Mijuk, Goran (2011-07-28). "Logitech's CEO Resigns Amid Recent Stumbles". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-10-22 4. Reason for change being made: A majority of this History section is just acquisitions/sales the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post. And as stated previously, multiple changes in leadership were made that were not accurately reflected in the original document. 1. Please remove the ninth sentence in the history section: On 15 September 2016, Logitech announced that they had purchased the Saitek brand and assets from Mad Catz for US$13 million in cash.[18] '2. Please add the following claim as the ninth sentence in the history section:' De Luca then returned to the CEO position on an interim basis until the company’s current CEO, Bracken Darrell was selected in 2012. Since Darrell became CEO, Logitech has begun to focus heavily on its gaming category, creativity and productivity division, and video collaboration. Darrell has stated that “nothing is recession proof, but these categories are recession resistant. In a down environment people are going to cut their travel budgets, so video will go up. In gaming, in a down environment people don’t want to go out so much and spend as much money, so they will probably play more games.” 3. Using as the reference: Logitech can consider much bigger deals than before: CEO". Reuters. 2019-03-06. Retrieved 2019-10-22. 4. Reason for change being made: A majority of this History section is just acquisitions/sales the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post 1. Please remove the tenth sentence in the history section: On 11 August 2017, Logitech acquired Astro Gaming, makers of professional gaming equipment (mainly headset solutions), for US$85 million in cash.[19] 4. Reason for change being made: A majority of this History section is just acquisitions/sales the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post 1. Please remove the eleventh sentence in the history section: In July 2018, Logitech announced plans to acquire Blue Microphones for US$117 million.[20] 4. Reason for change being made: A majority of this History section is just acquisitions/sales the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post 1. Please remove the twelfth sentence in the history section: On 19 August 2018, Logitech announced the launch of their most advanced Ergonomic Mouse called "MX Vertical".[21] It features a vertical angle of 57 degrees, It also comes with a USB-C charging port.[22] The product shipped for sales in September 2018.[23] 4. Reason for change being made: Why only highlight one product that Logitech makes? This is an odd choice and doesn't pertain to the history of the company. Also a primary source is used 1. Please remove the thirteenth sentence in the history section: Logitech acquired Streamlabs, a platform for tools to help streamers with monetization, in September 2019, for about US$89 million with an option of US$29 million in stock for meeting future performance metrics.[24] 4. Reason for change being made: A majority of this History section is just acquisitions/sales the company has made. Therefore, it makes more sense to break them out into their own section of the page. I will suggest that edit in a separate post Here are my suggested edits in a paragraph form with citations already included for your convince: The founders chose the name Logitech based on the French word for software, “logiciel”. The company was originally focused on software, and wanted to develop a software product that would let users interact with a computer visually. Logitech realized that the computer mouse was a growth opportunity, and their decision to produce one became a turning point for the company. Logitech introduced its first hardware device, the P4 mouse, for users of graphic software in 1982. Since then, Logitech has expanded its product portfolio far beyond computer mice. In 1988, the company produced its first non-mouse peripheral, a handheld scanner. Over the coming years, Logitech introduced products to their portfolio including computer keyboards, a digital still camera, a headphone/microphone, a joystick gaming peripheral, and a webcam on a flexible arm. Starting in 1981, founders Daniel Borel and Pierluigi Zappacosta shared CEO duties. However, in 1997, Zappacosta left Logitech to become chairman of Digital Persona Inc. and Borel retired to the position of company chairman the following year. Logitech then brought in Guerrino De Luca, a former executive at Apple Computer, to fill the role of CEO in 1998. De Luca lead the company for over a decade, before Gerald Quindlen took on the role in 2008. Quindlen held the CEO position until 2012, when the company began to experience net losses and profits began to take a downturn due to a changing technology market and distribution issues in Europe. De Luca then returned to the CEO position on an interim basis until the company’s current CEO, Bracken Darrell was selected in 2012. Since Darrell became CEO, Logitech has begun to focus heavily on its gaming category, creativity and productivity division, and video collaboration. Darrell has stated that “nothing is recession proof, but these categories are recession resistant. In a down environment people are going to cut their travel budgets, so video will go up. In gaming, in a down environment people don’t want to go out so much and spend as much money, so they will probably play more games.” References

CiaraAislingLoughnane (talk) 20:54, 28 October 2019 (UTC)

Including An Acquisitions/Brands section

Since a large part of the previous history section was giving information about Logitech's various acquisitions and brands, I propose that we create a separate section of the page to discuss those in more depth, and to ensure that the history section of the page is dedicated to only the company history. Here is my suggested new section.

Edit request

Product and Brands Logitech is the parent company for seven separate brands: Logitech, Logitech G, Ultimate Ears, Jaybird, Astro Gaming, Blue Microphones, and Streamlabs. The Logitech brand focuses on various creativity and productivity product offerings, such as mice, keyboards, webcams, video collaboration products, and smart home devices. Logitech G was created by Logitech after the success of their GSeries gaming products in 2014. The brand creates PC gaming peripherals such as headsets, keyboards, mice, and racing wheels. Ultimate Ears was acquired in 2008 for $34 million USD and creates portable Bluetooth speakers and professional in-ear monitors. In 2016, Logitech acquired Jaybird for $50 million USD. The brand creates wireless headphones marketed for running and other outdoor activities. ASTRO Gaming was acquired by Logitech in 2017 for $85 million USD. ASTRO Gaming focuses on producing console gaming headsets. Logitech acquired Blue Microphones in 2018 for $117 million. Blue is known for USB condenser microphones. Most Recently, Logitech acquired Streamlabs in 2019 for approximately $89 million. References

CiaraAislingLoughnane (talk) 20:53, 28 October 2019 (UTC)

Reply 30-OCT-2019

Below you will see where proposals from your request have been quoted with reviewer decisions and feedback inserted underneath, either accepting, declining or otherwise commenting upon your proposal(s). Please read the enclosed notes within the proposal review section below for information on each request.  Spintendo  10:35, 30 October 2019 (UTC)

Proposal review 30-OCT-2019

Please remove the last sentence in the opening section:' The name Logitech is derived from the French word for software, "logiciel". In Japan, Logitech was established as Logicool to avoid conflict with the Logitec brand. Clarification needed. Please remove the second sentence in the history section:' For a time during its formative years, Logitech's Silicon Valley offices occupied space at 165 University Avenue, Palo Alto, California, home to a number of noted technology startups. Please add the following claim as the second sentence in the history section:' The founders chose the name Logitech based on the French word for software, “logiciel”  Unable to implement. The company was originally focused on software, and wanted to develop a software product that would let users interact with a computer visually. Logitech realized that the computer mouse was a growth opportunity, and their decision to produce one became a turning point for the company. Logitech introduced its first hardware device, the P4 mouse, for users of graphic software in 1982  Declined. Since then, Logitech has expanded its product portfolio far beyond computer mice. In 1988, the company produced its first non-mouse peripheral, a handheld scanner. Over the coming years, Logitech introduced products to their portfolio including computer keyboards, a digital still camera, a headphone/microphone, a joystick gaming peripheral, and a webcam on a flexible arm. Starting in 1981, founders Daniel Borel and Pierluigi Zappacosta shared CEO duties. However, in 1997, Zappacosta left Logitech to become chairman of Digital Persona Inc. and Borel retired to the position of company chairman the following year  Declined. Logitech then brought in Guerrino De Luca, a former executive at Apple Computer, to fill the role of CEO in 1998  Already done. De Luca lead the company for over a decade, before Gerald Quindlen took on the role in 2008. Quindlen held the CEO position until 2012, when the company began to experience net losses and profits began to take a downturn due to a changing technology market and distribution issues in Europe. De Luca then returned to the CEO position on an interim basis until the company’s current CEO, Bracken Darrell was selected in 2012. Since Darrell became CEO, Logitech has begun to focus heavily on its gaming category, creativity and productivity division, and video collaboration. Darrell has stated that “nothing is recession proof, but these categories are recession resistant. In a down environment people are going to cut their travel budgets, so video will go up. In gaming, in a down environment people don’t want to go out so much and spend as much money, so they will probably play more games.”  Declined. Please remove the tenth sentence in the history section: On 11 August 2017, Logitech acquired Astro Gaming, makers of professional gaming equipment (mainly headset solutions), for US$85 million in cash.  Declined. Please remove the eleventh sentence in the history section: In July 2018, Logitech announced plans to acquire Blue Microphones for US$117 million.  Approved. Please remove: On 19 August 2018, Logitech announced the launch of their most advanced Ergonomic Mouse called "MX Vertical". It features a vertical angle of 57 degrees, It also comes with a USB-C charging port. The product shipped for sales in September 2018.  Approved. Please remove the thirteenth sentence in the history section: Logitech acquired Streamlabs, a platform for tools to help streamers with monetization, in September 2019, for about US$89 million with an option of US$29 million in stock for meeting future performance metrics.  Partly-approved. ___________

information

what are the changes of logitech mouse from customer insights? — Preceding unsigned comment added by 103.144.192.197 (talk) 19:32, 14 September 2020 (UTC)

Audio

Surprised by the lack of information on Logitech audio systems. Especially the "THX" speaker systems with 7" / 8" / 10" ported reflex and 6.5" ported bandpass subwoofers (Z623, Z-560/Z-2200/Z-680/Z-2300/Z906, Z-5500 and Z-5300/Z-5300e/Z-5400/Z-5450), and the systems based on the Labtec LCS-2424's passive radiator bandpass subwoofer design (Z-340/Z-540/Z-640/X-620/Z-3/Z-4/Z-3e/Z-4i). Maybe I'll fix this one day. --91.125.45.23 (talk) 17:42, 30 January 2021 (UTC)

Is mentioning the Titan incident really necessary?

The little blurb under the pic of the F710 is funny and all, but will this Titan incident REALLY be THAT notable in Logitech's history? MantleM (talk) 04:12, 25 June 2023 (UTC)

Agreed, it's nonsense. There very well may have been a BIC pen onboard, shall we add that to the article for the BIC company? No. The controller played no role in the disaster. I'll take it out. cheers. anastrophe, an editor he is. 04:25, 25 June 2023 (UTC)

'Provenance' of Logitech

The company's 'foundation' is routinely bounced around in the first sentence. Swiss-American. American-Swiss. Swiss. It seems to bother some editors have America even mentioned, even though Logitech's history - in the fullest sense - began in America when Borel and Zappacosta were engineering students at Stanford University, in California, United States. The history is muddled however on the original incorporation. Some 'histories' suggest that they began as "Metaphor, Inc.", in 1981. Where that incorporation occurred, I can't find. But other sources suggest that "Metaphor" was simply the name of the first wireless mouse, produced by logitech. We do know that logitech was founded in Switzerland, and is incorporated there. However, it is also incorporated in the U.S., U.K., and dozens of other countries around the world. It is a multinational, global company. Logitech established their presence in American near-simultaneously with their founding in Switzerland.
We need to find a common ground. Logitech is a global/multinational company, founded in Switzerland but with "headquarters" around the world. This need to be presented neutrally, and with respect to the facts. Let's work together on finding a suitable wording/solution, rather than serially reverting. cheers. anastrophe, an editor he is. 19:32, 13 August 2023 (UTC)

• Here's my suggestion: "Logitech International S.A. is a global manufacturer of computer peripherals and software, founded in and with primary headquarters in Switzerland." Or something like that. cheers. anastrophe, an editor he is. 19:38, 13 August 2023 (UTC)

"Logitech S.A.", situated in Ecublens (VD) near Lausanne on EPFL's campus, has a complex subsidiaries and (not publicly known?) ownership structure directly or indirectly reigning over many companies such as "Logitech Europe S.A.", "Logitech Schweiz AG", "Logitech US" in San Jose, and many more. But only "Logitech International S.A." – actually a holding comany – in Hautemorges (actually in the village and former municipality Apples, but belongs now to the municipality of Hautemorges), Vaud, Switzerland, is a Swiss company on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). As the SEC filings and the annual report (SEC-form: 10-K) for the fiscal year 2023 in the chapter Company Overview states: "Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Logitech’s website address is www.logitech.com."

Everything else are subsidiaries or directly owned companies of "Logitech .S.A.". – I think this is enough proof for its only HQ in Ecublens/Lausanne (VD), Switzerland. q.e.d. ZH8000 (talk) 22:17, 13 August 2023 (UTC)

References

Yes. And no. Not meaning to be difficult, honestly. The question is, is this article strictly and only about Logitech S.A.? Do we now exclude anything having to do with the many other subsidiaries, or the locations from which various headquarters previously existed? Obviously no. But perhaps the article - named simply Logitech - needs to take a someone broader perspective, keeping that in mind. I had also seen that 10-K filing just a few hours ago, and it does indeed confirm that Logitech S.A. proper is the corporate overlord, so to speak. But - to keep in spirit and in practice the notion that "Logitech" full-stop is broader, I feel the first sentence needs to clearly state the fact that Logitech is a global and/or multinational concern, because that's what it is. "Logitech S.A." as you rightly point out is ultimately a holding company - and that is not what this article is about. I can understand the bristling some people have at any mention of America, not that I agree with it. It is, per the evidence, not an "American-Swiss" company nor a "Swiss-American" company. It is a "Swiss-Hong Kong-Italy-Brazil-USA-Belgium"...you get the idea, company. Founded in Switzerland. Intimately involved in and 'headquartered' at one time in the USA, branching out ever further over the years.

I'm chattering too much here, a known disability of mine. Global/Multinational, founded/headquartered in Switzerland, or word to that effect, would be the most accurate characterization, IMHO. Now I'll shut up for others to chime in. cheers. anastrophe, an editor he is. 23:27, 13 August 2023 (UTC)

The company has been described as global at inception in the Routledge textbook Entrepreneurship, Innovation and Regional Development ISBN 9781134864034. Page 410 says "Mini case study 9.1 The global conception", and goes to describe Logitech as "a successful born-global business" founded in Apples, Vaud, Switzerland in 1981. The company expanded in the 1980s to add manufacturing in Ireland and Taiwan. The Sage textbook Entrepreneurial Management in Small Firms (ISBN 9781446242582) says on page 127 that Logitech's first customer was a large Swiss corporation (unnamed) requesting a word processor, but they soon pulled the plug. The second big Logitech customer was Ricoh needing a graphical workstation. Logitech developed their first stand-alone mouse product from one designed in Switzerland by Professor Jean-Daniel Nicoud. They produced their first mice entirely in Switzerland.

Logitech's office in Silicon Valley provided the connection which resulted in a big OEM order from HP in the early '80s. The HP mouse order put Logitech on the map, so to speak. The California location was never the "headquarters" of the company. I think we should only say "Swiss". Binksternet (talk) 03:11, 14 August 2023 (UTC)

A curious find amongst all of this - another company named logitech, unrelated to this logitech - https://logitech.uk.com/who-we-are/our-history . Odd! cheers. anastrophe, an editor he is. 04:01, 14 August 2023 (UTC)

Early history

The first paragraph of the history section is insufficient: too short, lacking very important developments. This section should be more than one paragraph! A lot happened in the 1980s and 1990s, especially the first wireless mouse. 21:42, 14 August 2023 (UTC) Binksternet (talk) 21:42, 14 August 2023 (UTC)

Strong agreement. While poking around on the previous matter, I ran across this: https://www.encyclopedia.com/books/politics-and-business-magazines/logitech-international-sa-0

However, I'm not sure how WP deals with use of _other_ encyclopedia content for content here. cheers. anastrophe, an editor he is. 21:52, 14 August 2023 (UTC)

WP:SECONDARY sources are best. Encyclopedias are tertiary.

Suggested source:

• Metcalfe, Bob (9 November 1992). "Reverse Pied Piper of mice has senses working overtime". InfoWorld. Vol. 14, no. 45. ISSN 0199-6649.

This author mentions another manufacturing plant in Fremont, California. Metcalfe uses Borel's nickname "Bobo". Binksternet (talk) 14:52, 15 August 2023 (UTC)

Various sources talk about the timeline of innovation at Logitech.

• 1981 founding of company
• 1982 P4 opto-mechanical mouse
• 1984 HP OEM mouse, huge boost to company
• also 1984 First cordless mouse developed for Metaphor, based on infrared light beam requiring line-of-sight connection
• 1985 First Logitech retail mouse, the C7
• mid-1980s manufacturing added in Hsinchu, Taiwan, (some city in) Ireland, and Fremont, California, US. After opening in Ireland, the Swiss factory is shut down.
• 1988 the company incorporates as Logitech International SA, initial public offering of stock, Zurich stock exchange
• 1989 PC Mag Award for Multiscope OS/2 Debugger, a development tool
• also 1989 Trackball product offered.
• 1991 First cordless mouse with radio frequency connection. Left-hand and right-hand ergonomic Mouse Man products released.
• 1994 main manufacturing moved to Suzhou, China. Logitech Ireland pivots to become an R&D center in Cork. The Fremont factory shuts down. The Taiwan factory retains small batch prototype capability.
• 1998 Logitech acquires Connectix webcam company, then releases QuickCam, the first webcam with integrated microphone

I'm sure there are more milestones in the 1980s and 1990s. Binksternet (talk) 16:27, 15 August 2023 (UTC)

References