Talk:Thinkbox

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Refs[edit]

Just happened to spot this linked from the Signpost. Campaign has online archives stretching back to 2005, so here are a few potential refs. Not many other trade publications have ONLINE archives going back that far, and I don't really have ready access to/the will to search through the offline versions. Added a few odds and ends, though.

Campaign[edit]

[1] - On the launch
[2] - Interview with the heads of NMA and RAB, the newspaper and radio equivalents.
[3] - Feedback on the first Thinkbox Experience event
[4] - Reactions by the industry
[5] - More reactions
[6] - Creative mentoring program
[7] - Ref for the website launch in May. No real details, though.
[8] - Ref for the 2006 relaunch of the website following a £250k investment
[9] - a bit on the old "brownbox" criticism.
[10] - More on brownbox, criticism on structure.
[11] [12] - Expansion of the board, inc. its first chairman: Justin Sampson. No details, probably not worth including.
[13] - Appointment of Tess Alps.
[14], [15] - IDS pullout, infighting, etc.
[16] - Summation of first half of 2006: Tess Alps (yay), IDS pullout (boo).
[17] - move of the offices to Centre Point
[18] - TV Planning Awards launch, maybe mention sponsorships of some of the other major ad awards ceremonies (IPA, BTAA, etc.)

Miscellaneous[edit]

[19] - Revolution on the site relaunch.
[20] - Shots describing an example of an attempt to convince marketers to stick to TV.
New Media Age (subscription) - A browse through their archives shows some promising titles.
[21] - The Guardian on the launch. Mentions budget for 2005.
[22] - The Guardian on Tess Alps. Mentions budget for 2006.
[23] - The Independent on first year to Alps' hire.

Hope these'll prove useful. GeeJo ^(t)⁄_(c) • 01:01, 30 September 2009 (UTC)[reply]

Thankyou - they helped a great deal. :) - Bilby (talk) 21:35, 15 November 2009 (UTC)[reply]