(as The Appleton Crescent)
|Headquarters||306 W. Washington St.
Appleton, WI 54911
|Circulation||38,000 Daily (2013 Gannett annual report)|
The Appleton Crescent was formed in 1853 as a weekly newspaper, the same year that Appleton became a village. The Crescent was a determinedly Democratic newspaper, created by Samuel, James and John Ryan. The Crescent's Jacksonian Democratic politics upset Republicans, and a second newspaper, The Appleton Motor, was formed by F.C. Meade on August 18, 1859. Meade was soon joined by Ryan's brother Francis.
While the two newspapers were bitter rivals, they did cooperate at times. When the Crescent suffered serious damage in 1863 from apparent arson, the Motor ran an article condemning the act. The Motor changed its name to The Appleton Post in 1887 after changing hands several times. The Post's buildings were damaged that year, and donations from the Crescent kept the paper open.
The Appleton Post-Crescent was formed when the Post and the Crescent merged on February 2, 1920. The first paper was published on February 10, 1920. Editors decided to not align with either political party.
The Appleton Post-Crescent decided to purchase the Twin City News-Record, which had been formed when the Menasha Record and the Neenah News Times merged in 1949. The "Appleton" portion of the name was removed in 1964 to reflect that the newspaper reached farther than the city limits.
Post Publishing owned the newspaper from 1920 until it was purchased by Gillett Communications on August 1, 1984, and was also a former owner of WLUK (Channel 11) in Green Bay, Wisconsin, Marquette, Michigan's WLUC (Channel 6), WEAU (Channel 13) in Eau Claire, and Rochester, New York's WOKR (Channel 13). Gillett sold the newspaper four months later to Thomson Newspapers, while the television stations were sold to various parties. Thomson owned the paper until it was sold to Gannett on July 21, 2000.
The circulation at the 1920 merger was 7,000. It grew to 40,000 by 1960 (when Appleton's population was 48,000). The circulation in 2003 was 53,600 on weekdays, more than 61,000 on Saturdays and nearly 70,000 on Sundays.
- Myrna Collins "The Post-Crescent History" February 10 2003, Retrieved January 1, 2007