Submission declined on 25 January 2024 by Drmies (talk).

This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:

in-depth (not just brief mentions about the subject or routine announcements)
reliable
secondary
strictly independent of the subject

Make sure you add references that meet all four of these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia.

If you would like to continue working on the submission, click on the "Edit" tab at the top of the window.
If you have not resolved the issues listed above, your draft will be declined again and potentially deleted.
If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors.
Please do not remove reviewer comments or this notice until the submission is accepted.

Where to get help

If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews.
If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed.

How to improve a draft

Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia.
Help:Wikitext – how to use the markup
Help:Referencing for beginners – how to include references
Wikipedia:Article development – how to develop your article
Wikipedia:Writing better articles – how to improve your article
Wikipedia:Verifiability – make sure your article includes reliable third-party sources

You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article.

Improving your odds of a speedy review

To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags.

Add tags to your draft

Editor resources

Find sources: Google (books · news · scholar · free images · WP refs) · FENS · JSTOR · TWL
Easy tools: Citation bot (help) | Advanced: Fix bare URLs

Declined by Drmies 3 months ago. Last edited by Drmies 3 months ago. Reviewer: Inform author.

Resubmit

Please note that if the issues are not fixed, the draft will be declined again.

Comment: No secondary sourcing, promotional in tone ("bespoke" being a giveaway), not well written/organized. But most of all: no secondary sourcing. Drmies (talk) 02:57, 25 January 2024 (UTC)

AskOkey[edit]

AskOkey is an online bespoke tailoring brand, specializing in classic menswear and offering handmade suits, jackets, trousers, eveningwear, outerwear and shirts.

The company describes itself as “the world’s first digital bespoke tailor”. AskOkey has a global customer base, servicing clients through their entirely digital process.[1]

AskOkey garments are all made in-house in the United Arab Emirates. They source fabrics from Harrisons of Edinburgh, Dugdale Bros & Co, Fox Brothers, Holland & Sherry, Huddersfield Fine Worsteds, Spence Bryson, Marling & Evans, Abraham Moon & Sons, Canclini, and Carlo Riva.

History[edit]

AskOkey was founded in 2021 by Okey Onyegbule, a retired investment banker.[2]

In July 2023, AskOkey became an official partner of Harrisons of Edinburgh, cloth merchants since 1863. AskOkey is now the sole online distributor of their cloth, allowing customers to order cut-length cloth directly from Harrisons.

In November 2023, AskOkey was featured in British GQ Magazine for the first time. [3][4]

Concept and business model[edit]

AskOkey incorporates the “drape cut” into its jackets, resulting in a highly traditional appearance. Jackets are made with a full-canvas construction. The trousers are cut high and full, reminiscent of the “Golden age” of tailoring from the 1930s-1940s. Clients are able to

At the same time the brand tries to combine the traditional look with more contemporary elements, jackets, and trousers featuring both traditional and modern elements.

AskOkey adds new products to its bespoke line-up regularly, and now has upwards of 25 options available to customers. Garments feature several handmade elements. These include: buttonholes, lapel/collar attachment,

Operating digitally has enabled Askokey to serve customers worldwide. With no physical presence via own-brand shops or retail partners, the company sells direct to customers. Its bespoke process includes taking measurements, fabric selection, fittings and final products, shipped to the customer from AskOkey’s workshops.[5]

Media production and presence[edit]

The company’s media arm produces content related to clothing, comprising mainly menswear-related advice and education. Programmes are hosted by Okey Onyegbule himself and feature occasional guests. The company posts frequently on YouTube and Instagram and has amassed a following on both channels.

As of January 2024, the AskOkey Instagram page has over 230,000 followers. The YouTube page has over 150,000 subscribers.

Industry partnerships[edit]

AskOkey is the global retail distributor of Harrisons of Edinburgh, one of the largest British cloth merchants. Cloth is sold through AskOkey’s website as well as being used in AskOkey’s bespoke clothing. Customers can also request cloth from other leading British merchants and mills.

Features[edit]

In November 2022 AskOkey was featured in the GQ Magazine. [6]

References[edit]