Talk:Edelman (firm)

Page contents not supported in other languages.
From Wikipedia, the free encyclopedia
Former good article nomineeEdelman (firm) was a Social sciences and society good articles nominee, but did not meet the good article criteria at the time. There may be suggestions below for improving the article. Once these issues have been addressed, the article can be renominated. Editors may also seek a reassessment of the decision if they believe there was a mistake.
Article milestones
DateProcessResult
December 7, 2011Good article nomineeNot listed

Sources[edit]

  • Holmes, Paul (July 23, 2012). "Global Rankings 2012: Edelman Holds Top Spot And Surges Past $600m". The Holmes Report. Retrieved November 6, 2012.


  • "Edelman." Prweek (U.S.) 15.5 (2012): 32. Business Source Complete. Web. 8 Nov. 2012.
  • Stanley, T. L. "Edelman." Mediaweek 20.8 (2010): 10-11. Communication & Mass Media Complete. Web. 8 Nov. 2012.

New edits for consideration[edit]

Hello.

My name is Michael Bush and I handle external communications for Edelman, the Communications agency. I am hoping to update the company page with the below content and would like to propose these changes/additions to the community for consideration.


Edelman has more than 5,000 employees in 65 offices around the globe. In 2019 global revenue was $892,039,000. PRWeek:

The agency opened the New York office in 1960. This was followed by a series of office openings around the globe spanning seven decades including London (1967); Washington, D.C. (1968); Hong Kong (1986); Silicon Valley (1992); and Beijing (1994). Between 2010 and 2012, Edelman continued its global expansion opening offices in Calgary, Dubai, and five new branches in India – Ahmedabad, Chennai, Hyderabad, Kolkata and Pune. Edelman and The Rise of Public Relations, p. 121 In 2013, the firm opened its first office in South Africa with the acquisition of Baird's Renaissance. PRWeek In 2015 it expanded its footprint in South America through the purchase of Position Comunicaciones in Colombia. PRovoke Media

Richard Edelman was named Global CEO of the eponymous firm in 1996 LinkedIn. He took over for his father Daniel J. Edelman, who remained Chairman of Edelman until he passed away in 2013 at the age of 92. Advertising Age

In 2000, Richard Edelman launched the Edelman Trust Barometer, an annual survey of trust and credibility of the world’s four major institutions – Government, Business, Media and NGOs – industry sectors, spokespeople and various media platforms. PR Daily Now in its twentieth year, the annual survey is one of the longest running pieces of intellectual property and is often cited by major news outlets, politicians and academics when discussing the topic of trust. Yahoo News

Matthew Harrington, a 35-year Edelman veteran and current Chief Operating Officer, was named Global President of the firm in 2019. PRovoke Media:

Additional updates from third party sources[edit]

Hi, this is Michael Bush from Edelman. I realize I have a conflict of interest per Wikipedia's policies and would like to suggest the following factual additions from third-party sources. I am posting them here in hopes of someone from the community reviewing and making the appropriate additions to the Edelman page.


Richard Edelman was named Agency Executive of the Year by Advertising Age in 2008. The publication cited Edelman’s success in changing the idea of what a PR agency is and can do as the reason for the honor. (Ad Age https://adage.com/article/print-edition/edelman-changing-idea-a-pr-agency/123166) In 2009 the firm was named one of the top 10 Agencies of the Decade by both Advertising Age and PRovoke Media. (Ad Age https://adage.com/article/print-edition/book-tens-agencies-decade/141055) (PRovoke Media https://www.provokemedia.com/latest/article/agency-of-the-decade) In 2014, Richard Edelman was inducted into the Arthur W. Page Society Hall of Fame. (Arthur W. Page Society https://page.org/news/richard-edelman-2014-hall-of-fame)

In 2016, Edelman won the Titanium Grand Prix at the Cannes Lions International Advertising Festival for its work on REI’s #optoutside campaign. As part of the campaign, the outdoor retailer took the step of shutting its stores on Black Friday, the busiest shopping day of the year in the U.S. and told people to instead spend the day outside. The retailer also paid its employees during the closure. (Ad Age https://adage.com/article/special-report-cannes-lions/rei-s-optoutside-takes-titanium-grand-prix-netflix-house-cards-wins-integrated-grand-prix/304704)

In 2019, Edelman was named No. 4 on Advertising Age’s annual A-List. The firm was recognized for its work for brands such as HP (All-American Family Portrait https://shortyawards.com/4th-socialgood/all-american-family-portrait-film-by-hp-and-edelman); Crock-Pot (#Crockpotisinnocent https://shortyawards.com/11th/crockpotisinnocent); Sonos (Nasdaq Bell Redesign https://www.edelman.com/work/sonos-nasdaq-bell-redesign); and Kellogg’s (Rice Krispies Treats Love Notes https://shortyawards.com/11th/rice-krispies-treats-love-notes). (Ad Age https://adage.com/article/special-report-agency-list/ad-age-2019-list-no-4-edelman/2163326)

That same year, PRWeek named Richard Edelman Agency Professional of the Past 20 Years and inducted him into its Hall of Fame. (PRWeek https://www.prweek.com/article/1579436/prweek-us-awards-2019-winners) (PRWeek https://www.prweek.com/article/1664536/richard-edelman-hall-fame-2019) The next year he would be named an inductee to the American Advertising Federation’s Hall of Fame, making him the first-ever public relations executive to attain that honor. (Ad Age https://adage.com/article/advertising/richard-edelman-annie-leibovitz-among-2020-advertising-hall-fame-inductees/2230706)

Judy John was named Edelman’s first-ever Global Chief Creative Officer in February 2019. (Ad Age https://adage.com/article/agency-news/edelman-taps-judy-john-chief-creative-officer/316610)

At the 2021 Cannes Lions International Festival of Creativity, Edelman won a Grand Prix in the Entertainment Lions for Sport at the Cannes Lions Festival for Asics’s Eternal Run. (Ad Age https://adage.com/article/special-report-cannes-lions/tinder-asics-and-lil-nas-xs-old-town-road-among-cannes-entertainment-grand-prix-winners/2345596?adobe_mc=MCMID%3D09837235988830925000768684757529165612%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1624464636&CSAuthResp=1624464652113%3A0%3A5442729%3A285215427%3A24%3Asuccess%3A85EB75CA860863B784BAB3D067046AAD) The Festival also named the firm Independent Agency of the Year for the Entertainment Track. (PRovoke Media https://www.provokemedia.com/latest/article/cannes-edelman-lands-entertainment-independent-agency-of-the-year-award)

Hello Wikipedia community. This is Mike Bush again. I am following up on the above proposed factual additions. I haven't heard back from anyone since I made these suggestions two weeks ago. If there are any concerns about the proposed third--party cited additions please let me know. If I don't hear back, I will go ahead and make these factual updates in the coming days. Thank you

Hello, Wikipedia Community. This is Michael Bush again. I didn't hear back from anyone in the last week-and-a-half so I made the edits I suggested above, provided factual sources for the updates and created an awards section for the page. Thank you for giving this your attention.


Minor updates to information box[edit]

Hello Wikipedia Community. This is Mike Bush from Edelman. After making factual updates to the page a few months back, I want to propose a few minor edits to the information box at the top right of the page.

I recognize I have a conflict of interest per Wikipedia's policies, so I would like to ask that the community review and consider these proposed minor edits.

I have changed the number of offices to 66 and updated the global revenue number per an article in PRovoke Media. (PRovoke Media) [1]

Thank you very much for your consideration.

Mike

References

  1. ^ PRovoke Media https://www.provokemedia.com/latest/article/resurgent-edelman-reports-15.4-revenue-increase-in-2021. {{cite web}}: Missing or empty |title= (help)

Replacing Trust Barometer with Products and services[edit]

Hello again! I wanted to suggest that the existing Trust Barometer section be replaced with a Products and services one that more thoroughly describes Edelman's business. As I understand it, that Trust Barometer table doesn't really align with Wikipedia's content guidelines, since it's merely a list of report titles, most of which don't even link to the actual reports. I'll briefly summarize what's in my Products and services draft, which I hope is a suitable replacement:

  • A paragraph about Trust Barometer that includes its history, scope, and utility
  • A brief paragraph about Edelman Global Advisory, its establishment in 2021 and expansion since then
  • A passage about investor relations sub-firm Edelman Smithfield, which was the result of a 2015 acquisition and in 2022 was spun off into its own boutique firm
  • A passage about the Gen Z lab, an arm of the firm that advises businesses on marketing to Gen Z, which was launched in 2022

My intention was not to try to cover everything Edelman does, since it's a vast operation. I stuck to aspects of the firm's business that have been covered in solid secondary sources. Here is the text of my draft:

Products and services draft

Edelman's most well-known product is the Trust Barometer, a survey designed to measure the public's level of trust in business, government, media, and NGOs.[1] Its findings have been cited in publications such as the New York Times,[2] Financial Times,[3] and Economist.[4] The firm has published the Trust Barometer on an annual basis since 2000.[5] The 2024 edition polled approximately 32,000 people living in 28 different countries.[6]

In 2021, Edelman launched Edelman Global Advisory, a public affairs firm that counsels businesses on government relations, crisis management, and social justice matters.[7] EGA has expanded since 2021 by acquiring public affairs firms with offices in Brazil, Belgium, Singapore, and the United Kingdom.[8][9]

In 2015, Edelman acquired the UK-based investor relations firm Smithfield.[10] This acquisition led to the creation of Edelman Smithfield, a financial communications team that operated within the agency.[11] In 2022, Edelman Smithfield was launched globally as its own boutique firm.[12] Also in 2022, Edelman created the Gen Z Lab, an arm of the firm that advises businesses on marketing to Generation Z. The lab is led by fashion designer Harris Reed and Edelman chief brand officer Jackie Cooper.[13]

References

  1. ^ Brady, Diane (January 16, 2023). "Edelman Trust Barometer Says We Only Trust Business—And Democrats Trust It More Than GOP". Forbes. Retrieved January 24, 2024.
  2. ^ Sorkin, Andrew Ross (May 1, 2018). "C.E.O.s Should Lead on Addressing Social Issues, Poll Finds". New York Times. Retrieved January 3, 2024.
  3. ^ Edgecliff-Johnson, Andrew; Braithwaite, Tom (January 20, 2013). "Trust in executives and politicians falls". Financial Times. Retrieved January 3, 2024.
  4. ^ Bishop, Matthew (November 18, 2013). "On top of the world again". The Economist. Retrieved January 3, 2024.
  5. ^ Dumas, Breck (January 15, 2023). "Economic optimism has 'collapsed' globally, survey finds". Fox Business. Retrieved January 3, 2024.
  6. ^ Murray, Alan; Gordon, Nicholas (January 15, 2024). "Business is again more trusted than government or the media as companies embrace stakeholder capitalism". Fortune. Retrieved January 31, 2024.
  7. ^ Bruell, Alexandra (August 3, 2021). "Edelman Bolsters Public-Affairs Unit as Companies Cater to Consumers". The Wall Street Journal. Retrieved January 3, 2024.
  8. ^ Larkin, Ewan (February 15, 2023). "Edelman Global Advisory acquires Brazilian government relations firm Distrito". PR Week. Retrieved January 3, 2024.
  9. ^ Marszalek, Diana (March 15, 2023). "Edelman Global Advisory Buys Landmark Public Affairs". PRokoke Media. Retrieved January 3, 2024.
  10. ^ "EMEA News In Brief (September 28, 2015)". PRovoke Media. September 27, 2015. Retrieved January 3, 2024.
  11. ^ Sims, Maja Pawinska. "Edelman Smithfield Shakes Up Leadership". PRokoke Media. Retrieved January 3, 2024.
  12. ^ "Edelman launches financial comms boutique Edelman Smithfield globally". Marketing Interactive. July 27, 2022. Retrieved January 3, 2024.
  13. ^ Mondalek, Alexandra (June 16, 2022). "Here Come the 'ZEOs': Inside Edelman PR's New Gen-Z Project with Harris Reed". Business of Fashion. Retrieved January 3, 2024.

I'm happy to make adjustments to this draft, if independent editors think it can be improved. Thanks in advance to whoever takes the time to review. MichaelBush48 (talk) 18:50, 20 February 2024 (UTC)[reply]

 Go ahead: I have reviewed these proposed changes and suggest that you go ahead and make the proposed changes to the page. Zippybonzo | talk | contribs (they/them) 20:24, 25 February 2024 (UTC)[reply]
User:Zippybonzo: Thank you for reviewing! I made the edits as outlined above. MichaelBush48 (talk) 21:28, 29 February 2024 (UTC)[reply]

Adding Notable campaigns section to article[edit]

Hello! I'm back to propose a new section titled Notable campaigns. There is currently not much information in the article about specific marketing and public relations campaigns that Edelman has participated in, and I thought I would try to rectify that. Edelman's obviously a big outfit that does lots of this kind of work, but my section draft details just a handful of campaigns that have received significant press coverage and awards recognition. You can read it by clicking this dropdown:

Notable campaigns draft

In 2004, Edelman collaborated with the advertising firm Ogilvy & Mather to create Dove's Campaign for Real Beauty. Edelman conducted market research for the campaign, which included approximately 3,000 interviews with women in 10 different countries.[1] The firm has also run public relations for the campaign.[2] In 2019, PRWeek recognized the Campaign for Real Beauty as its Best U.S. Campaign of the Past 20 Years.[3]

In 2005, Edelman took over marketing and public relations management for the American Heart Association's Go Red for Women campaign.[4] The 2008 edition of this campaign, Untold Stories, came in third among disease awareness campaigns at the 2009 Clio Awards.[5]

In 2015, Edelman worked on REI's OptOutside, a Black Friday campaign during which REI closed its stores and encouraged its customers to spend the day outdoors.[6] OptOutside won the Titanium Grand Prix at the 2016 Cannes Lions Festival.[7]

In 2022, Edelman worked with Vaseline on the See My Skin campaign, which sought to build an image database that would make it easier for medical professionals to diagnose skin conditions in people of color.[8] See My Skin won two awards at the 2022 Cannes Lions Festival[9] and was a silver award winner at the Clios.[10]

Edelman's Streetcode campaign with HP, in which underprivileged youth in Indonesia were taught how to code using pen and paper,[11] was recognized at the 2023 Global SABRE Awards, where it received a Platinum SABRE for best public relations campaign of the year.[12]

References

  1. ^ Bahadur, Nina (January 21, 2014). "Dove 'Real Beauty' Campaign Turns 10: How A Brand Tried To Change The Conversation About Female Beauty". The Huffington Post. Retrieved January 3, 2024.
  2. ^ Neff, Jack (September 27, 2004). "'A step forward': In Dove ads, normal is the new beautiful". Ad Age. The Campaign for Real Beauty will include ads breaking in November magazines by WPP Group's Ogilvy & Mather, Chicago, and extensive public relations by independent Edelman, Chicago and New York.
  3. ^ "Dove Campaign for Real Beauty wins Best U.S. Campaign of the Past 20 Years". PRWeek. 2019. Retrieved January 3, 2024.
  4. ^ Holmes, Paul (November 7, 2005). "Edelman Takes Over "Go Red" Heart Education Campaign". PRovoke Media. Retrieved January 3, 2024.
  5. ^ "Go Red For Women 2008 Untold Stories Campaign". Clios. 2009. Retrieved January 3, 2024.
  6. ^ Beer, Jeff (October 27, 2015). "REI Opts Outside With Anti-Black-Friday Campaign". Fast Company. Retrieved January 3, 2024.
  7. ^ Beer, Jeff (June 27, 2016). "How Values And Purpose Made REI's #OptOutside A Big Winner At Cannes". Fast Company. Retrieved January 3, 2024.
  8. ^ "Teads, Edelman, VICE Media Group and Imagination are among this year's Digiday Awards finalists". Digiday. November 1, 2022. Retrieved January 3, 2024.
  9. ^ Kirichanskaya, Nicole (August 30, 2022). "Vaseline's 'See My Skin' Campaign Makes Headway in Skin Care Equity". CEW. Retrieved January 3, 2024. Since its launch, the See My Skin campaign has garnered 952 million impressions, garnered more than 490 earned placements, and received two Cannes Lions International Festival of Creativity 2022 Awards.
  10. ^ "See My Skin". Clios. 2022. Retrieved January 3, 2024.
  11. ^ Shaw, Kim (May 25, 2023). "The Work 2023 Contenders: Edelman". Campaign Brief Asia. Retrieved January 25, 2024.
  12. ^ Miller, Megan (November 9, 2023). "HP And Edelman Take Home Top Honors At Global SABRE Ceremony". PRovoke Media. Retrieved January 25, 2024.

I was wondering if perhaps this section and the Products and services one could be subsections under a heading that reads Work? But that's not to get ahead of myself. Just thinking of ways to better organize the article. I'll now let indepedent editors review. As always, if folks have questions or feedback, leave me a reply below and I'll do my best to address your comment. Thanks, MichaelBush48 (talk) 15:31, 12 March 2024 (UTC)[reply]

Asking User:Zippybonzo if they would like to review this request. No pressure, but if you've got the time and inclination, please dive in! MichaelBush48 (talk) 14:13, 15 April 2024 (UTC)[reply]
Retrieved from "https://en.wikipedia.org/w/index.php?title=Talk:Edelman_(firm)&oldid=1220062618"