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History

EP YAYING Fashion Group (Chinese EP雅莹集团; pinyin: EP YAYING ji tuan ) can be traced back to 1979, when late founder Mr. Zhang Bao Rong established a collectively owned village enterprise.

In 1995, his son Mr. Zhang Hwaming and his wife, Ms. Dai Xue Ming, registered the trademark for the brand “YAYING,” meaning “elegant” and “prosperous” in Chinese. Based in Jiaxing, Zhejiang province, Mr Zhang Hwaming advanced the business to create a high-quality womenswear fashion brand, which today has over 800 stores across Greater China.

EP YAYING and the Group’s owned brands EP YAYING, DOUBLOVE, N.Paia and EP KIDS, along with their multi-brand retail outlets are present in more than 210 cities across China and Macau with over 800 stores.


Design and Craftsmanship

The family-owned second-generation business is influenced by its Chinese heritage, referencing local culture, nature and art, within its apparel design and materials.

The Group hosts regular collaborations with artists and designers from all over the world such as interior designer David Thulstrup from Denmark, and Simon Ma from China, as well holding regular exhibitions on fashion and culture. Their aim is to support young artists, students and emerging designers from China, providing a platform for national and global exposure.


International Expansion

In 2015, the Group participated in the China Pavilion at the Milan Expo, where volunteers, workers and government officials in the China pavilion wore clothes designed by EP YAYING, under the brand name Elegant Prosper, at the Milan Expo.

The Group ventured into the international luxury fashion market with a YAYING store in Macau, opening at The Venetian Shoppes in 2010. The company is expanding globally, with more stores set to launch in Asia.


References

http://europe.chinadaily.com.cn/epaper/2015-03/13/content_19799085.htm

https://www.shine.cn/feature/art-culture/1804012449/

http://usa.chinadaily.com.cn/a/201804/20/WS5ad94e64a3105cdcf651980f.html

http://africa.chinadaily.com.cn/life/2017-02/16/content_28223859.htm

http://www.globaltimes.cn/content/1041488.shtml

http://www.globaltimes.cn/content/1096104.shtml

http://masterluxe.dauphine.fr/fr/pages-speciales/liste-des-actualites/details/article/elegant-prosper-from-asian-success-to-international-development.html

https://www.scmp.com/business/companies/article/2106271/chinese-fashion-houses-splash-cash-promote-their-latest

https://www.upi.com/News_Photos/view/upi/637bfcde4a0fe089896a4eb7baf97686/China-Fashion-Week-opens-with-a-show-by-Npaia-in-Beijing-China/

https://www.venetianmacao.com/shopping/shoppes/fashion-women/elegant-prosper.html

https://www.architonic.com/en/project/studio-david-thulstrup-elegant-prosper/5103762

http://www.thatsmags.com/shanghai/post/7318/pick-of-six-shanghai-art-exhibitions-october-31-november-5

http://www.elegant-prosper.com/en/#page1

http://www.npaia.com www.npaia.com

http://www.globaltimes.cn/content/1125821.shtml

Your submission at Articles for creation: EP Yaying (December 1)[edit]

Your recent article submission to Articles for Creation has been reviewed! Unfortunately, it has not been accepted at this time. The reason left by LittlePuppers was: Please check the submission for any additional comments left by the reviewer. You are encouraged to edit the submission to address the issues raised and resubmit when they have been resolved.
LittlePuppers (talk) 05:10, 1 December 2018 (UTC)[reply]
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Hello, Terence.ya! Having an article declined at Articles for Creation can be disappointing. If you are wondering why your article submission was declined, please post a question at the Articles for creation help desk. If you have any other questions about your editing experience, we'd love to help you at the Teahouse, a friendly space on Wikipedia where experienced editors lend a hand to help new editors like yourself! See you there! LittlePuppers (talk) 05:10, 1 December 2018 (UTC)[reply]

Your draft article, Draft:EP Yaying[edit]

Hello, Terence.ya. It has been over six months since you last edited the Articles for Creation submission or Draft page you started, "EP Yaying".

In accordance with our policy that Wikipedia is not for the indefinite hosting of material deemed unsuitable for the encyclopedia mainspace, the draft has been nominated for deletion. If you plan on working on it further, or editing it to address the issues raised if it was declined, simply edit the submission and remove the {{db-afc}}, {{db-draft}}, or {{db-g13}} code.

If your submission has already been deleted by the time you get there, and you wish to retrieve it, you can request its undeletion by following the instructions at this link. An administrator will, in most cases, restore the submission so you can continue to work on it.

Thanks for your submission to Wikipedia, and happy editing. Snowycats (talk) 17:28, 2 June 2019 (UTC)[reply]