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Viva Communications

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Viva Communications Inc.
Viva Entertainment Inc.
Company typePrivate
IndustryConglomerate
FoundedNovember 11, 1981; 42 years ago (1981-11-11)
Founder
Headquarters7/F East Tower, Tektite Towers,[1] Exchange Road,
Ortigas Center, Pasig, Metro Manila
,
Philippines
Area served
Worldwide
Key people
  • Vicente del Rosario Jr. (Chairman and CEO)
  • Vincent del Rosario (President and COO)
  • Valerie S. del Rosario (Senior Vice President for Content Creation)
Products
Brands
Services
RevenueIncrease ₱4.9 million (2023)
Number of employees
370 (2023)
Divisions
  • Viva Artists Agency
  • Viva Digital
  • Viva Interactive
  • Viva Live
  • Viva Networks
  • Viva Sports
Subsidiaries
Websitewww.viva.com.ph

Viva Communications Inc., also known as Viva Entertainment Inc. and simply Viva (stylized in all caps)[2] is a Philippine multinational private conglomerate headquartered in Ortigas Center, Pasig. It was founded in 1981 by Vic del Rosario Jr. and his sister Tess Cruz.[3]

History

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Viva Communications was founded on November 11, 1981, by Vic del Rosario Jr. and his sister Tess Cruz, originally incorporated as Viva Films, a film production studio located in New Manila, Quezon City.[4] In 1988, the company established Viva Television, which was followed by Viva Records in 1986.[3]

In 1997, VCI established its own talent agency, Viva Artists Agency (VAA).[5]

In 1999, following the effects of the 1997 Asian financial crisis, the company acquired Vintage Television (VTV). In February 2000, Vintage Television was renamed as Viva TV, a primetime sports and entertainment programming block on the Intercontinental Broadcasting Corporation (IBC), which ran until March 1, 2003.[6]

In 2013, Viva Communications acquired PSICOM Publishing Inc. from the Gabriel family, later renamed as Viva PSICOM Publishing Corporation.[7]

In 2016, VCI established its food and beverage division, Viva International Food and Restaurants, with a grand opening at Botejyu restaurant in the Philippines. Its first store was at the SM Mall of Asia in Pasay.[8]

In 2019, Viva Communications joined the local-language film consortium Globalgate Entertainment, which is led by American mini-major film studio Lionsgate.[9]

On January 29, 2021, VCI launched its own video on demand streaming platform, Vivamax.[10]

On January 29, 2023, the second anniversary of Vivamax, the company launched its second streaming platform, Viva Prime, renamed Viva One in February.[11]

References

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  1. ^ Gabinete, Jojo (November 11, 2021). "Past and present stars ng Viva, binigyang pugay sa pamamagitan ng Wall of Fame". PEP.ph (in Filipino and English). Philippine Entertainment Portal Inc. Retrieved January 27, 2024.
  2. ^ Tomada, Nathalie (November 11, 2021). "Viva celebrates 40 years, plans to go public". Philstar.com. Retrieved July 7, 2022.
  3. ^ a b "About Viva Communications". viva.com.ph. Retrieved February 5, 2024.
  4. ^ CCP Encyclopedia of Philippine Art: Volume VIII - Philippine Film. Cultural Center of the Philippines. 1994. p. 335. ISBN 971-8546-23-5. Retrieved September 17, 2022.
  5. ^ "Viva Artists Agency". vivaartistsagency.ph. February 7, 2016. Retrieved February 5, 2024.
  6. ^ "#FlashBackFriday: Viva TV on IBC-13 (2000–2003)". Facebook. February 11, 2021. Retrieved February 4, 2024.
  7. ^ "Different publishers in the Philippines". WordPress.com. February 7, 2016. Retrieved February 4, 2024.
  8. ^ "Botejyu in SM MOA". primer.com.ph. May 8, 2018. Retrieved February 4, 2024.
  9. ^ Dave McNary (March 13, 2019). "Lionsgate's GlobalGate Adds Philippines' Viva Communications". Variety. Retrieved February 4, 2024.
  10. ^ Pingol, Anna (September 17, 2020). "Viva to launch VIVAMAX, the country's biggest Filipino streaming platform". Pikapika.ph (in English and Filipino). Retrieved February 4, 2024.
  11. ^ "Viva Prime, pang-GP na streaming platform na Viva, ilulunsad sa January 2023". PEP.ph (in Tagalog). December 21, 2022. Retrieved February 5, 2024.
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